Jakub "Patec" Patecki has been associated with Żywiec Zdrój and Naturalna Nuta for several seasons, so placing the creator's image on cans was the next step in this extremely fruitful cooperation. His image will appear on the following variants: Żywiec Zdrój and Naturalna Nuta Lemon and Mint (grocery stores throughout Poland) and Żywiec Zdrój and Naturalna Nuta Mango and Passion Fruit (can available only in the Żabka chain). The Orange-Grapefruit flavor version has been made more attractive with graphics with Nieuczesana and will be available in grocery stores throughout the country.
Jakub "Patec" Patecki is a YouTuber who has been creating content appreciated by young people for years. He has over 1.5 million subscribers on YouTube. He loves challenges and reports on his travels and his passion for extreme sports, e.g. Himalayan mountaineering. This year, in May, he managed to reach the summit of Mount Everest.
Karolina Brodnicka is known online as Nieuczesana. She is a popular Polish streamer who has over 375,000 followers on her Twitch channel. In her online business, one of her greatest passions are video games. He has been broadcasting the games for almost eight years, each time attracting thousands of viewers on his Twitch channel.