Zalando's gross sales value (GMV) increased by 2.8% compared to the same period last year, reaching EUR 3.8 billion. The company's revenues increased by 3.4%, amounting to EUR 2.6 billion. Adjusted EBIT for the quarter was EUR 171.6 million, which translates into a margin of 6.5%.
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Zalando's B2C segment recorded strong growth in the Sport, Designer and Beauty categories. The growth in the Sports category was particularly significant, which prompted the company to expand its offer in this segment. In the B2B segment, sales increased by an impressive 10.3%, contributing to the company's overall growth.
Zalando is investing in technology and AI
Zalando continues to invest in new technologies to improve its customers' experience. The company plans to strengthen existing technology hubs and open a new technology center in Shenzhen, China. The agreement with OpenAI will enable continued close cooperation and development of generative artificial intelligence solutions for the fashion industry.
Daniel Rogiński, GM CEE Zalando, emphasizes the company's commitment to supporting Polish fashion. In June, Zalando launched a marketing campaign promoting domestic brands for the second time, inviting La Mania, Lancerto, Kazar and Yes to create limited collections, available exclusively on Zalando.
"Zalando continues its commitment to supporting Polish fashion. We are proud that we can support the development of Polish brands by providing partners with tools such as ZEOS and ZMS," says Rogiński. The report "Polish fashion on the European catwalk" indicates that 50% of Poles buy local brands at least several times a year, and 75% of Polish companies selling online plan to develop foreign sales.
Changes in the Zalando management board
There have been important personnel changes in the Zalando management board. Dr. Astrid Arndt was reappointed as Chief People Officer, while Dr. Sandra Dembeck, Chief Financial Officer, did not extend her contract.
Zalando has confirmed its full-year guidance for 2024, expecting continued growth and profitability. The company is optimistic about the future, planning further investments in technology, product range development and expansion into new markets.
