Żabka recommends Porcja DobreGO products!
According to a survey conducted by the Polish Tourist Organization, as many as 70% of Poles are planning holiday trips, and almost the same number – 66% of respondents – will spend the longest of their trips in the country. Preferably at the seaside (36% of responses) and in the mountains (21%).
– Simple and quick can also mean tasty and diverse. We want our products labeled "Porcja DobreGO!" encouraged customers to eat varied and nutritious meals every day, which are waiting for them at the nearest Żabka at any time of the day. In the summer version of the "Hungry for Good?" campaign – in addition to products that are already well known to our customers, new products have also appeared – says Joanna Kasowska, director of quality and food management standards at the Żabka Group.
The "Porcja DobreGO!" program is a response to the needs of consumers, their different lifestyles, activities and taste preferences (including, for example, plant products, with high fiber or protein content). Products marked with the "Porcja DobreGO!" label they have a very good nutritional composition, which is confirmed by the international food labeling system Nutri-Score "A", "B" or "C" placed on the front of the packaging. They are also characterized by the so-called clean label, which means that their composition has eliminated: preservatives, flavor improvers and enhancers, artificial colors, flavors and e.g. raising agents. "Portion of GoodGO!" it is also a commitment aimed at ensuring quality and good nutrition, implemented under the slogan: "Sustainable life for everyone and every day" in the Żabka Group's Responsibility Strategy.
For the trail, the beach, at the office and at home
Until the end of the holidays, many new, tasty and nutritious ready meals and snacks will appear on the store shelves of the Żabka chain at even more attractive prices when shopping with the Żappka application. For those who will be traveling or work at home or in the office, Żabka recommends, among others: Tomcio Paluch sandwiches, Dobra Karma salad, falafel rollo with vegetable salad and cocktail sauce, and tortillas.
The offer of products marked with the "Porcja DobreGO!" label is available in all Żabka stores throughout Poland – also in over 140 seasonal stores located in tourist towns.
A campaign promoting products from "Porcja DobreGO!" is accompanied by an extensive communication campaign. The author of the creative concept is the H2O agency, the same agency is also responsible for the implementation of BTL materials. The Value Media media house was responsible for purchasing the media. The sponsorship spots are produced by Studio Bites (director Jakub Hajduk) and the agencies: H20 and Gong.
