In the third year of the full-scale invasion of Russia in Ukraine retailers continued experimenting with new formats, to get closer to customers, to cover the needs for the vital goods and to offer their best service.
EniCenter opened and its first TRC, and children’s entertainment center, and stores next to home. The OKWINE network opened a restaurant, Eva – a beauty salon, the Thrash!Thrash! offered a point with a reduced classical assortment and an expanded food court, and Varus launched a unique cozy format – Varus Home. RAU has done a review of the most interesting formats that retailers developed in 2024 year.
EniCenter opened its first TRC with rental places
In September the EniCenter opened in Chabani at the address: Odesskoye highway, 8. Previously here worked hypermarket hypermarket network Nova Liniya. The total area two-storey TRC was more 96 96 000 sq. m. And from autumn the first first line with all trade formats of the EniCenter: Food Market and Garden Center with its own lake and artificial waterfall under the open sky, Intersport store, pharmacy, bank office, Multiservice, department of household goods, Parfumery and Cosmetics Boutique Mon Cheri, Pet Shop Lapki , Automall and already familiar for the network departments with a wide assortment of goods for construction, repair and decoration of homes, child store E.Pic, Gallery Deco, Center Mebels, Studio light, Center technics CE TE, goods for leisure All4Rest, Keramika center and other.
ParaShon Kids chainopened DRC in a new format in the Capital
On December 14 December 2024 year for guests and residents of the Centers Gulliver opened its doors the children’s entertainment center .entertainment center Papashon Kids with an area of more than 2500 sq. m. This park is significantly different from those in the network. The concept includes the 4Kids Zone, which represents the attractions for kids at ages from 1 to 5 years, there is a trampoline arena, a ninja park, tubing area, playground labyrinth with the new cone slide, the only in Europe, there is also an obstacle course, Play Station and a a a wagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwagwag.
All attractions are brought from outside the but the majority of furniture in the space from the Kharkiv manufacturer. DRC is so arranged, that in the middle is located zone cafe. This is pretty convenient, because the parents open good view of all attractions. The interior colors are bright and modern, but at they are very comfortable for perception.
Fast Food with democratic prices Gabar from owner Gal Baluwan
The owner of the Galya Baluvana network in Ukraine and owner of Multi Cook for abroad Vladimir Matviychuk in June 2024 year launched a unique format – Gabar. It’s fast food, but without a kitchen, with healthy meals for any taste, democratic prices and delivery in 5-7 minutes. Restaurants already opened in Lutsk and the area, Ternopil, Khmelnitsky, Cherkassy and the area, Odessa, Vinnitsa, Rovne andKiev. Also planned opening of institutions in the USA, Canada and Europe. Here they want to create a menu of more than 200 items from bograch and beef to pasta, pizza, ice cream and cakes. And they are now testing to deliver all items quickly, within 5-7 minutes.
EniCenter launched its own network of parks entertainment for children
Summer 2024 year Epicenter launched its own network of parks for children Epiland. The first in the design concept “Planet Pandora” has operated in the capital on Polyarnaya Street, 20 D. The park’s 3000 sq. m, a main accent on entertainment for children under 12 years and conducting exclusive children’s birthdays . In the year period there had about 32 000 visitors, though the business model considered a pessimistic scenario with attendance about 20 20 000 person in a month. A A monthly attendance is increasing by more than 15%.
Also preparing to open the teleport #2 “Magic Forest” in the TRC in Chabani. It will be a modern entertainment park with an area of more than 5000 sq. m.
Network Thrash!Trash! opened the market new format “EatUp”
In this year the network Thrash!Thrash!” opened the first market in the new format “EatUp” in Butch . It is a territory with a reduced classical assortment and an expanded food court area .The assortment of essential foods, pizzas and baked goods, prepared meals, coffee and cocktails. Also in the new format you can find portioned ice cream, freshies and interesting desserts. There is and a special assortment for gourmets: exotic fruits, cheeses with truffle and an entire storage of Asian products for spicy lovers.
Unique cozy format – Varus Home
The Varus network Varus in this year developed a unique format – Varus Home. It’s not just a supermarket but a cozy space where every customer feels comfort and convenience. The main purpose of the concept – “Like home” is to create a domestic, warm and uninhibited atmosphere. The interior of stores combines stylish design and home feel: warm lighting, woven baskets for bread and other decorative elements create a pleasant atmosphere for shopping.
And in 2024 year the network opened four supermarkets new format:
- In Belogorodka at address l. Saenko, 11/1.
- In Odessa at Street Spreysa, 2, JK Artville, at Street Dacha Kovalevsky, 91 and at Street Marselskaya, 46/4.
- In Krivoy Rog at address: ul. Simon Petliura, 1
The OKKO network launched a new format – OKKO Drive
In 2024 year the network OKKO deployed a new service of delivery of prepared meals at their Filling stations – OKKO Drive. Now to drivers to driveorder food and drinks from a range of cafes without having to get out of the car. The idea appeared even before the war. Test OKKO Drive opened on the AZK in Lviv on the l. Lychakivska in 2021 year, and on it was worked all processes and analyzed the demand of clients for this service. OKO Drive already operates at AZK AZK in Lviv on the Sol. Nauchnaya, 2 and on Avenue Vyacheslav Chornovol, 14, and also in the village Gai-Grechinskie on Sul. Lvivska, 9.
On the queue more seven OKKO Drive on AZK in Lviv. Preliminary investment in opening in the designed and updated format at the level of $1.8 million. About this said on the company’s website.
Network Pharmacy 9-1-1 has launched a mobile pharmacy point
Project of mobile pharmacy points Apteka 9-1-1-1 – is, first of all, social mission, directed to support the population in the difficult conditions of the war position. Because ensuring access to medications in remote and frontline areas is critically important help. Since the beginning of 2024 year two mobile points Apteka 9-1-1-1 coursing to remote settlements and front territories of Kharkivshchina. A A in August and Kherson region operated the first in the region mobile pharmacy point network Apteka 9-1-1.
The launch of mobile pharmacy points has become possible thanks to the Ministry of Health, State Service of Ukraine for drugs and the control of drugs and services in territories, and alsoto the military administrations of the Kharkiv and Kherson oblasts.
Not Only Wine restobar – new ambitious project from OKWINE and Wine Hunters
In May the OKWINE network in partnership with the importer-distributor Wine Hunters has opened a restaurant of exquisite tastes Not Only Wine. The idea to create a new format came from the interest of the audience, because now people are more seeking new experiences and are ready to expand their gastronomic presentations. A A concept of the institution is disclosed through the name “Not Only Wine” is about wine, to wine and not only, abbreviation NOW – is about that it is not to postpone the unique experience that can be available here and now. A second institution is planned to open in 2025 in the capital.
Enycenter deployed a new network of stores on the home of Enycenter Express
In this year the company Enycenter began a big experiment with hybrid format, to get close to the consumer. I in March 2024 year the Express stores have been operational. These are points of 200-300 sq. m with a sufficiently wide assortment of goods, like simultaneously small format trading DIY or a large point of delivery. The retailer is positioning the new network as a supermarket by the home, where one can order additional to all goods represented in the Enycenter assortment, and also receive all purchases from thesite.
On December 2024 year on the website of the company stated, that there are already 58 points operating. In this time as in April there were only six.
The WOG Network WOG opened the first Filling Station in a new city-format
In July in the stolitsa the WOG network WOG opened AZK in a conceptual new city-format. This is the first city city gasoline complex built by the company from zero in the time of the full-scale war. It is located at address Ilenko, 50 A. For convenience drivers at the new Filling Station installed built-in fuel-dispensing columns with different types of fuel and autogas, where simultaneously can fill 12 autos. There is a speed speed charging station Kostad Kostad unity 60, total power 60 kW, capable of charging two electric cars with Shademo connectors, CCS2 and Type2, and also has an adapter for charging autos with a fast charging port GBT/dc.
Eva Beauty with a beauty salon in the Central TRC Respublika Park
The line of stores Eva is the disputed leader of the segment drogerie in Ukraine. But the network has already long grown the segment of domestic chemicals, cosmetics and little things for the home. Few years ago the company began daring to experiment with formats, opening stores, where the main emphasis is no longer on chemicals and household goods, but on cosmetics .It’s enough to remember the Women’s Power concept stores. In the end of last year the retailer went further further, opening the first store Eva Beauty inKievintheTRCRespublikaParksquaremorethan600sq.m,wherealmostalltheassortmentisrepresentedbyvarietyofcosmetics,care products,devicesforbeautyandetc.etc.AndattheendofthespringtheretaileropenedhereandthefirstBeautySalonEvaSalonEvasquare26square.m.
Thebarbershopareaissizedtoservetwocustomers at once,andservicesavailablefemale,maleandchildrencuts,painting,stylingandgrooming.
SummerthenetworkPodorozhniklaunchedthefirstmobilepharmacyintheRovnoregion.Inthisregionthefirstpharmacypoint,serving45remotepopulatedpoints.The maingoaloftheinitiativeistoimproveaccesstoessentialmedicinesforpeopleinthevillageandtoprovidehigh-qualitycare.ThepharmacypointisequippedwithallbasicsuppliesfortoproducedispensingofmedicinesaccordingtotheactinglegislationofUkraine.People living inremotesettlementsofRovnoRovnoregionwillbe able toreceivealltheessentialsundertheStateProgram”AffordableMedications”.ForthispharmacyisequippedwithStarlinkmobileinternet.In addition, in the assortmentalldrugsinaccordancewiththeneedsofpeople,andalsobiologicallyactivesupplements(dietary supplements),meanshygieneandcareandother.
