“Yandex Market” is going to create a marketplace of premium goods based on the “Department Store” section for selling branded items, the Kommersant newspaper reports.
Source: Yandex Market
A vacancy from Yandex Market has appeared on the HeadHunter website. The ad says the company is seeking a project manager for a “premium vertical.” It also states that it is planned to develop a “multi-category premium marketplace” based on the “Department Store” section.
Yandex Market confirmed that they plan to develop a direction with goods from the middle to luxury price segments based on the Department Store. A representative from the marketplace said that the Department Store section currently features select brands and high-end products, but it is a “limited assortment from a few sellers.” He also clarified that negotiations are currently underway with Russian and foreign suppliers of niche goods.
The launch of the premium line was caused by the decision to attract a new audience and satisfy the demand for goods that are not available in Russia, explains Yandex Market. In 2023, among clothing and footwear, premium and luxury brands accounted for, according to Yandex Advertising, 57% of all requests, the marketplace indicates. And the number of orders in the fashion category throughout Yandex Market increased by 2.5 times in the first six months of 2024 year on year.
Yandex Market has launched an online space with goods from Russian designers
