In July, buyers on Yandex Market ordered goods for school 76% more often than last year, service analysts found.
Source: Yandex Market
The most popular in this category were pencil cases, writing instruments and other stationery products – compared to July 2023, the number of their sales almost doubled. The demand for notebooks, notepads and diaries has also doubled – parents of schoolchildren are also ordering them in advance. And the number of orders for backpacks, satchels and bags for children increased by 81% year on year.
In addition to goods for school, parents also order clothes and shoes for schoolchildren in advance. In July, sales of children's clothing and shoes at the Market increased 3 times compared to July 2023. As for clothing, parents most often ordered T-shirts, trousers, suits, dresses, shirts and blouses. In the “ Shoes for Children” category, the most popular are sneakers and sneakers. In second place by the number of orders on the Market are sandals and sandals, in third place are boots.
Another item on the back-to-school shopping list is study equipment. Most often, parents choose tablets, smartphones and laptops, as well as accessories for them. This is confirmed by Yandex Market analytics. The number of orders for tablets on the service increased in July 2024 by 113% compared to July last year, laptops by 124%, and mobile phones by 83%.
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