Additional X5 Media digital displays have appeared in 100 Moscow stores of the Pyaterochka retail chain, located in checkout areas.
Source: X5 Group
As the chain's press service reported, the number of equipped points in Moscow will grow to 1,400 by the end of the year. Previously, this advertising format was available only in a few Pyaterochka stores in Moscow, St. Petersburg and Novosibirsk.
“The average monthly reach of the video format in just one Pyaterochka store is more than 8.5 thousand people,” said Nikolai Shestakov, media director at X5 Group and CEO of the Food.ru media platform .
