X5 Group is transforming the approach to selling advertising services and uniting them under the X5 Media brand. The business unit will operate in a single window format , the company’s press service reported .
Source: X5 Group
The X5 Media media kit will include the advertising capabilities of X5 businesses, collectively covering more than 80.5 million customers. X5 Media’s tools include the audience of the Pyaterochka and Perekrestok retail chains, the online hypermarket Vprok.ru, the 5Post delivery service, the food media platform Food.ru, and the platform for launching mass advertising campaigns with bloggers X5 Blogger.
Any commercial and non-profit organizations, including existing suppliers of X5 retail chains, will be able to access the single media planning window.
“Based on market demands, last fall we began providing access to advertising opportunities for X5 Group businesses, whose daily audience exceeds 20 million people, in a single window format. Now the division under the management of X5 Media will combine expertise and procurement processes for all inventory,” commented Nikolay Shestakov, media director of X5 Group and CEO of the Food.ru media platform .
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