Wyborowa, a shareholding company forming part of Pernod Ricard Group, implements long-term strategy of sustainable development and responsibility under the name “Good Times from a Good Place” (2020-2030). This Strategy is based on four key areas: trope of place of origin (Nurturing Terroir), valuing people (Valuing People), making in circular (Circular Making) and promoting responsible
hospitality (Responsible Hosting). 
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The past year has both growth existing, as and the implementation of new projects, which are locally real evidence of the group’s commitment – informs Election Pernod Ricard.
Zero-waste in HoReCa
in the ongoing global initiative “The Bar World of Tomorrow”, the company has from 2020 year actively supported education of bartenders and owners of catering locations in the zero-waste. Free training program, based on practical solutions, such as reduction of waste and sustainable resource management: energy, water, ice, helping to build more ecological and responsible bars. Since the start of the project in Poland the program has graduated 1113 bars, of which over 350 in the passing year.
The “The Bar World of Tomorrow” is targeted primarily to the bartender industry, but also to amateurs creating drinks. Any interested person can learn simple tricks, which will allow to run a sustainable bar according idea 5R: Rethink, Reduce, Reuse, Recycle, Respect (Rethink, Reduce, Reuse, Recycle, Respect).
Unique project E-Label
One of the activities taken last year, is the introduced in Poland digital label (e-label) program. Thanks to this solution consumers can scan the QR codes placed on label bottles, which directs their directly to a special e-platform in the language Polish, on which they can find detailed and transparent information on ingredients and nutritional values. What more, the digital label offers complete information on thetopic responsible consumption of alcohol, supporting customers in making informed decisions, especially in the New Year period.
– Digital tags are part of the global initiative of Pernod Ricard Group, which is implemented in all markets and products of Pernod Ricard’s portfolio, in the commitment of the International Alliance for Responsible Drinking (International Alliance for Responsible Drinking). This is another step in expanding educational activities after introducing pictograms warning against consumption of alcohol by underage and driving under influence of alcohol, complementing in this way existing previous labeling warning against consumption of alcohol by women in pregnancy – stresses Fabrice Audan, CEO Pernod Ricard Central Europe & Eastern Europe.
Education in responsible consumption
Pernod Ricard actively engages also in education of young adults among others. through the “Drink More Water” campaign. His message, simple and universal, encourages the consumption of more water at events, which fosters responsible consumption of alcohol. The campaign is targeted primarily to the generation Z and reaches millions of receivers through digital channels and student events. In the whole world the reach of the campaign has already 23 million people at theater events and 600 million online. In Poland has exceeded 3.5 million receivers.
Pernod Ricard invests also in education of its employees, offering to many people. to people from the sales department training on prevention of risks related to alcohol and promoting responsible attitudes in daily activities. These activities insert in the broader commitment of the company to build sustainable relationships with consumers and local communities.
– Education and promoting responsible consumption of alcohol are key elements of our strategy. We care to be apartnertobothourconsumers,asandemployees,supportingtheirinmakinginformeddecisions-stressesFabriceAudan,CEOPernodRicardCentralEurope&EasternEurope.
InthecurrentyearPernodRicardwillcontinueanddevelopongoingalreadyprograms.
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