
At the same time in the segments of goods for sports and clothing the number of brands, on the contrary, is decreasing, reports “Ъ“.
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Analytics service “Kontur” and the center of support entrepreneurs PRO Wildberries find out in which segments on online platforms appeared the most new brands. Research is based not only the base of WB, but also Ozon, “Yandex Market and Magnet Market.” In January-November 2024 year. the most notable increase in number of new brands was recorded in the segment of women’s beliefs (+28%), bedding supplies and goods for automobilists (by 27%).
The results are explained by the low threshold for sellers to enter into these segments, as women’s underwear, nbsp; women’s underwear, bedding supplies and auto goods ( care products, cases, organizers) are focused on regular demand, and so it is easy to scale their production.
Besides the listed segments, On Wildberries by the totals of the year by 24% of the number of new trading brands of household chemicals and by 21% of the brands of cancery goods. Total on the platform number of new brands increased by 11% (up to 1.2 million). On Ozon the fastest growth in the number of brands in the category of Categoryready-to-consume to consume food products(+60%),andandthesegmentoflargehouseholdappliances(+31%).
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