Wilko has become the latest retailer to partner with Deliveroo, offering shoppers on-demand delivery of over 3,000 home and garden products in as little as 25 minutes.
Launching from 10 locations, including Edinburgh, Bristol, and Nottingham, the service will expand to an additional 50 locations by the end of the year.
This marks Wilko’s first venture into rapid delivery service. The partnership comes as Deliveroo Shopping, its non-food offer, continues to grow, catering to increasing customer demand for quick access to household necessities.
Since its launch last November, the platform has welcomed various high-street brands including Iceland, NotOnTheHighStreet, B&Q and more.
Deliveroo chief operating officer Eric French said: “It’s fantastic to welcome family favourite Wilko onto Deliveroo, and to offer their huge range of household essentials for delivery in as little as 25 minutes. Our customers really value the convenience of having the high street brought to their doorstep, and that’s why we’re excited to continue these partnerships with well-loved retailers like Wilko as we expand ‘Deliveroo Shopping’ and add more selection for our customers.”
Wilko owner CDS Superstores CEO Alex Simpkin said the launch made the brand “so much more accessible” to its loyal customer base.
“There’s a huge love for the brand and while we continue to open new stores this partnership gives us the opportunity to reach people quicker. All the great things you expect from Wilko and more in as little as 25 minutes,” he added.
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