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Why loyalty works for an international oil and gas company

MOL Group is an integrated, international oil and gas company headquartered in Budapest, Hungary. Its fuel retailing network is present currently in 10 countries with 2,400 service stations in Central Eastern Europe with over 1 million transactions per day and almost 5million yearly active loyalty customers. Advancements in technology and new consumer habits have motivated us to put loyalty at the heart of the retail business and digital transformation. Loyalty is a central tenet of their operations.

The post Why loyalty works for an international oil and gas company appeared first on Loyalty Magazine.

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