Animal welfare, including dairy cows, is becoming an increasingly important criterion in consumer purchasing decisions. This is a positive trend that influences changes in agriculture and food production, as emphasized by the Polish Milk Chamber.
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Why is animal welfare so important to consumers?
PIM cites four main reasons for the growing consumer interest in animal welfare.
- Consumer awareness is growing: More and more people are interested in the origin of food and the conditions in which it is produced.
- Ethical consumption: Consumers want to be sure that the products they buy have been produced ethically and with respect for animals.
- Health and quality of products: There is a belief that products from animals raised in good conditions are healthier and of better quality.
- Environmental impact: Animal welfare is often linked to more sustainable farming practices, which has a positive impact on the environment.
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What are the specific expectations of consumers regarding animal welfare?
The growing interest of consumers in welfare is of course connected with the growing requirements concerning this aspect of animal production. According to PIM, these include:
- Transparency: Consumers want access to information about the conditions in which animals are raised.
- Certificates: They look for products from farms with certificates confirming a high level of animal welfare.
- Ethical Practices: Expect animals to be treated humanely and painful breeding practices to be limited.
- Sustainable Agriculture: Want to support producers who use sustainable production methods that are beneficial to the environment and animals.
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