Four years ago, the European Commission unveiled the landmark European Green Deal wherein it laid out a series of policies aimed at making the region a “climate-neutral bloc” by 2050. Among the key policies, Europe set a target to consume 20 million tons/year (Mt/y) of renewable hydrogen and install 62 GW in electrolyzer capacity by 2030. Unfortunately, the continent is quickly acknowledging a cold reality: hydrogen, really, is a hard sell. In its latest annual report, the EU Agency for the Cooperation of Energy Regulators (ACER) paints…