WHSmith has launched a new store format under its Smith’s Kitchen brand as it looks to expand its UK travel business.
The retailer opened its first own-brand café in Princess Anne Hospital, Southampton, today (15 August) just three months after it launched its first food-to-go range.
The 26 seat 495 sq ft café sells coffee, tea, iced drinks as well as hot breakfast choices, fresh pastries and cakes.
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WHSmith UK travel managing director Andrew Harrison said: “Whether it’s in a hospital or on their journeys, customers tell us that quality food and drink options are what they prioritise most in the different locations we serve.
“That’s why we have been doubling down on our food ranges and formats to ensure our customers don’t need to compromise on quality or value, as demonstrated today with the launch of Smith’s Kitchen.
“With the opening of our first ever own-brand café coming hot on the heels of our newly launched own-brand food range, this shows the pace of innovation across our business and commitment to delivering quality experiences and products at WHSmith for our customers and partners.”
University Hospital Southampton (UHS) commercial and enterprise development manager Matthew Hine said: “UHS is delighted to have secured a long-standing partnership with WHSmith and is proud to welcome Smith’s Kitchen to our Princess Anne Hospital site where the team will be providing a new café and retail offer that can be enjoyed by patients, staff and visitors.”
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