A recent Digital Media Day Belarus Belarus 2024 conference has provided data on the popularity of e-commerce platforms among Belarusians. Survey was conducted by Mediameter, which measures TV, radio and Internet audiences in the Republic of Belarus.
Audience characteristics: Minsk and oblast cities, age 16+, 3 238,000 internet users.
In month all e-commerce platforms have coverage 88.5%. Average daily and average monthly coverage is led by Russian online platform Wildberries. In the second place Kufar, in the third ¾ Ozon. The Top 5 in monthly coverage of Belarusian platforms are Onliner and 21vek.by.
Rating e-commerce platforms
by average daily coverage
Rating
e-commerce platforms by average monthly coverage
