The multimarket Aurora has analyzed the orders of customers in the Christmas/New Year period. The most popular items in online were: calendar with wishes for 2025 year, anti-stress toy “Paw”, chocolate figure “Saint Nikolai” and tubing sleds. A A January 1 2025 purchased mostly chocolate, coffee and household goods.
Geography of orders
The most active buyers were residents of Kievska, Dnepropetrovsk and Kharkiv oblasts, and the principled differences between the filling of the basket between regions were not there. As in the western, so and central regions, and also in frontline territories the following categories of goods were most demanded:
- kitchen supplies;
- kids toys and games;
- Christmas decor.
- Dubai chocolate;
- Toilet paper;
- Stain remover;
- coffee;
- glass pot.
Shopping on New Eve
To not leave unfinished does for 2025 year, Ukrainians actively ordered goods on 31 December. Between 11:00 11:00 and 16:00 was formalized a third of the orders of every day. The last even the last order 2024 of the year was made in 15 minutes before 00.00. And it was spinning.
What was ordered 1 January 2025 year
The first order of the new year was ordered as as early as 00:19. The composition of the basket is pretty holiday: marshmallow, calendar and oatmeal cookies. But the most popular categories of goods of the first day of 2025 year were more common: “Goods for the kitchen, “Household chemicals, “Beverages and foods” and “Pet Products.”
The top items 1 January were:
The biggest order on this day was 100 units of food for animals.
Records on avrora.ua
On December 26 December 2024 year the team Aurora received the order, which consisted of 840 units of goods and became the biggest for the entire December. Thanks to the partnership with New Mail the package was successfully delivered to the customer.
In total inDecember2024yearcustomersofthenetworkmadealmosttwiceas manyinternet ordersascomparedwithDecemberofthelastyear.Thiscannotcannotbeunhappy,because,despitethecomplicatedsituation,Ukrainiansalwayspreparedfortheholidaysandorderedgiftstotheirloved ones.
