– The tasting dinner at the Młoda Polska restaurant was part of the marketing campaign "Smietana na 100%", which has been ongoing since April. It pays off with deliciousness”, related to, among others, with a graphic refresh of Łaciata packaging. As part of promotional activities for the brand, a masterful Łaciata Menu was created, i.e. unique recipes for cream dishes – available on social media and in the Łaciata Academy at https://smietanalaciata.pl/. The campaign also includes sponsorship billboards and content marketing and online display activities, directing people to the new website of Łaciata's cream. Our ambassador confirmed that tasty and at the same time pleasing to the eye cuisine does not have to be complicated. Cold soup with cucumbers and gooseberries, wonderful herring under a blanket with new potatoes or tartare with thin slices of colorful tomatoes – all this accompanied by delicious, thick and sour Łaciata cream – comments Dorota Grabowska, Marketing Department Manager at SM Mlekpol.
The June event was attended by, among others: Adriana Marczewska from the program "Ślinotok", broadcast on the Kuchnia+ channel; Gaweł Czajka, who creates recipes for "Vogue Polska" and Dzień Dobry TVN magazines; Coocharz, who received the title of food creator of the year this year; Monika Molecka, author of the book "Pysznie czy przepysznie" and culinary journalist Marcin Kuc, known as "Eggs in the kitchen". The artist Dżo Lama, who creates tattoos inspired by nature, and the rapper PakoNunchako also appeared at the dinner.
In total, the guests of the Wrocław restaurant were treated to six unique dishes in which Łaciata played the leading role or was a flavor-enhancing addition. The sponsor of the dinner was the Mlekpol Dairy Cooperative, the producer of Łaciata cream. The reel with the event report can be viewed on Instagram @łaciatepolska or by searching for it via #śmietanałaciata.
