Wawel began the year 2025 from intensive activities in digital marketing, promoting two new product lines: CocoACH! and MINIchocolate functions. The campaigns started in January and will last until end March, concentrating on widespread communication in online channels.
CocoACH! – the joy closed in a delicious tab
CocoACH! is a brand, that joined to the portfolio of Wawel in October last year, offering an unique combination of cocoa with fruit flavors or delicious waffles.
In the digital campaign the joyful, carefree character of products, which transfer consumers into a crazy summer climate in the rhythm of exotic music.
The campaign includes activities in social media, advertising display and collaboration with influencers.
The new product line includes two stuffed tabs and two stuffed bones.
MINI-chocolate functional – taste, that works!
MINIchocolate functional is a response to growing interest in consumers in products supporting good self-esteem. The line includes 3 variants of MINI chocolates: Concentration, Stress and Regeneration, which are enriched with vitamins and plant-based additives, such as ashwagandha, yerba mate and ginseng.
The digital campaign emphasizes their functional properties and the delicacy of the form MINI chocolate, engaging users through educational content, activities in social media and interactive formats advertising. In the campaign Wawel prepared three native advertisements dedicated to individual MINI chocolates, in which the trend ASMR (whispering, silencing, crunching) was used.
New brands in the producer’s portfolio and strong presenceinthedigitalchannelthisstrategyimplementedintheplatformcommunicationsLevelWawel,focusedonreachingtoyoungerconsumers.
