Very Group’s fashion offer is set to make its first broadcast TV ad in seven years to celebrate the launch of its autumn collection.
Developed in collaboration with The Gate, the ‘Haus of Flamingo’ campaign combines the “sentiment” of Very’s brand proposition, its three flamingos, and “an aspirational and relatable style to create an irresistible brand world full of pink and originality”.
It spotlights Very’s womenswear and the upcoming season’s key trends such as the bold ‘maximalism’, ‘boho femme’ with its ruffles, frills and shaggy furs, and the clean and minimalist ‘quiet luxury’.
The autumn campaign will run in the UK and Ireland from the 29 August across TV with a hero 30″ film and cut down versions, VOD, social and online.
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The ad sees the retailer’s Haus of Flamingo come to life in a sophisticated country manor where a group of friends take over the house, transforming it with an abundance of pink, sparkle, and flamingo flourishes.
A bemused butler watches on, eventually getting swept up in the infectious energy that Very brings.
Very chief marketing officer Jessica Myers said: “We’re excited to welcome our customers back to the Haus of Flamingo for autumn, and to do so with a TV ad means we’re really making a statement.
“Our customers love fashion, but it can sometimes feel stifling and samey. This season, we’re turning up the confidence, swagger, and sass to showcase our vibrant fashion offering to even more people in top autumn programming.
“We’re bringing back the joy of self-expression so our customers can let their inner flamingo shine with even more sparkle.”
The Gate managing director Charlotte Wolfenden added: “For autumn, we’ve evolved the Haus of Flamingo into a sophisticated country manor with a twist. It’s a place where fashion meets fun, and everyone’s invited to join the party.
“We’ve infused every corner with flamingo energy, transforming the traditional into something refreshingly bold and pink. It’s fashion that doesn’t take itself too seriously, but seriously delivers on style.”
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