Debenhams has released its star-studded Christmas campaign for 2024, titled “Duh, Debenhams”.
Depicting a light-hearted take on the typical festive frenzy, the department store’s 30 second hero advert shows the retailer as the ultimate destination to ease seasonal shopping stress.
The campaign, produced by creative communications agency Exposure, encourages shoppers to question why they endure the crowds when they can enjoy a hassle-free experience at Debenhams.
The ad features a host of British cultural icons, including actress Elizabeth Hurley, model and TV host Leomie Anderson, comedian Ellie Taylor, and presenter/podcaster Hannah Cooper-Dommett.
Each vignette of the advert shows a juxtaposition of dreary, rainy skies to ‘festive zen’, showcasing relatable shopping challenges.
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The campaign launched on YouTube today (1 November) and is set to roll out across television, out-of-home, digital out-of-home, video on demand, digital, social media and press.
Debenhams CEO Dan Finley said: “Duh, Debenhams’ flips the script on festive shopping chaos and boldly establishes us as the ultimate answer for a stress-free Christmas shopping experience.
“Our iconic British cast delivers ‘Duh, Debenhams’ in a classic yet humorous style.”
He continued: “As home to a community of [around] 10,000 brands catering for every taste and generation, we’re reminding customers just how effortless shopping can be at Debenhams.com.”
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