Boots has launched its biggest ever beauty marketing campaign, with more than 25 new brands landing at the cosmetics giant.
The ‘make more room for beauty’ campaign sees the retailer invite the nation to make more room for beauty products in their lives.
It marks Boots’ first campaign specifically designed to reach an audience of under-35 beauty consumers, spanning TV, OOH, print, radio, digital display, paid and owned social, PR, email and instore marketing.
The campaign, features a trio of 20” films and YouTube shorts, voiced by British actor Freema Agyeman, featuring a cast of young British women who are making space for an influx of new beauty products in relatable, everyday situations.
Related Story
The campaign also features other formats, including an 8-page barn door magazine advert and OOH special builds in key London locations.
Additionally, a social strategy will run across Instagram and TikTok to target under-35s.
Boots chief marketing officer Pete Markey said: “With an influx of more beauty brands than ever at Boots, it is the perfect time to launch our biggest ever beauty campaign.
“The new innovative formats we have introduced are unmissable and perfectly showcase the huge range of brands we now stock.”
The campaign comes as Boots continues to expand various beauty halls to accomodate more beauty brands, following its makeover of 170 stores to date.
Click here to sign up to Retail Gazette‘s free daily email newsletter