Boots is celebrating the magic of beauty in its new festive ‘The Christmas Makeover’ campaign, starring Bridgerton actress Adjoa Andoh, as it prepares for a bumper golden quarter.
The ad follows Andoh, who plays Mrs Claus, as she leads a trusty squad of beauty elves.
Set to an instrumental of Eve’s Who’s that Girl?, she applies a swipe of No7 lipstick with an epic outfit change as she takes charge of festive gifting preparations while Santa Claus sleeps in front of the fire.
The ad shows Mrs Claus and her team of beauty elves preparing the hottest beauty gifts in her “werkshop”, including viral brands such as Bubble Skincare, e.l.f, Sol de Janerio, and Laneige.
The wide range of gifts are also represented in the different beauty elves looks, from vamp and glam to every style in-between, showing there’s a beauty gift for everyone.
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The advert culminates with Mrs Claus triumphantly satisfied with her work, commenting “You thought it was all him?”, giving a nod to those who make Christmas magical.
The festive campaign comes as Boots gears up for its biggest Black Friday, with over 22,000 promotions running throughout November.
The retailer’s chief marketing officer Pete Markey said: “As the UK’s favourite beauty retailer, we are on a mission to spread magic and excitement to beauty enthusiasts this Christmas, whilst also recognising the unsung powerhouses who make Christmas so special.
“This advert is the perfect culmination of both, and I cannot wait to see the reaction and help gift-givers find the perfect gift this Christmas.
“In the past 12 months – our 175th anniversary year – we have expanded our beauty offering even further by launching another 55 new beauty brands, including some of the biggest names in beauty such as Prada Beauty, Made by Mitchell and Supergoop!
“With 1,300 gifts to choose from and over 160 of the hottest trending brands, we want to wow you and your loved ones this Christmas.”
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