Argos has released its Christmas advert for 2024, starring brand mascots Connie the doll and Trevor the dinosaur.
Produced with the help of director Michael Gracey, the campaign shows how the retailer can “fulfil customers’ festive dreams no matter what they are”.
The advert, which goes live tonight (1 November) at 7:45pm, shows Trevor living out his dream as a rock star and performing his own cover of T-Rex’s classic hit ’20th Century Boy’ on top of a Marshall speaker mountain, while his best friend Connie appears as a fan in the crowd.
The campaign, which consists of TV, press, out-of-home, social and an activation, builds on the company’s “There’s More To Argos” brand platform, which launched last year.
Argos head of campaigns Laura Boothby said: “Our customers love Trevor the dinosaur and Connie the doll, so we’re thrilled they’re back again to spread some festive fun and magic in such an energetic and upbeat way.
“At Argos, whatever your loved ones are dreaming of this Christmas, we’ve got it covered. Whether it’s the latest and best in sound and tech, or the top toys of the season.”
Director Gracey added: “Bringing this unique Christmas story to life for Argos was a joy, merging Trev’s rockstar vision with Connie’s warmth to capture our collective desire for the perfect gift.”
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