As the festive season fast approaches, most major retailers have released their Christmas adverts for 2024.
With celeb guests ranging from Dawn French and Nigella Lawson to beloved Roald Dahl character the BFG and Kevin the Carrot, there’s truly something for everyone in this year’s Christmas campaigns.
Retail Gazette takes a look at the Christmas adverts released so far. Let us know your favourite in the comments section.
Tesco
Tesco’s Christmas spot explores the things that feed our Christmas spirit, as well as those that might see it start to waver.
M&S Food
The M&S Food Christmas campaign sees Dawn French return as the voice of the retailer’s Festive Fairy, while also appearing in the six-part advert series as herself.
In the first film, the Festive Fairy helps an overwhelmed French host the perfect Christmas soiree.
M&S Clothing and Home
Following its food advert, the M&S clothing and home spot stars Britain’s Got Talent star Skylar Blu playing a young girl who uses a magical snow globe to bring her family together in the most surprising ways.
Sainsbury’s
Beloved Roald Dahl character the BFG stars in Sainsbury’s 2024 Christmas advert, alongside its real-life supermarket worker, Sophie.
The film shows the supermarket help the giant make his Christmas “a bit more phizz-whizzing”.
Greggs
In Greggs’ first ever Christmas advert, Nigella Lawson is seen endorsing the chain’s festive menu, including its festive bakes, sweet mince pies, and aromatic gingerbread lattes.
Aldi
Aldi’s Christmas advert sees Kevin the Carrot return for yet another festive adventure, this time to return the “Spirit of Christmas”.
Morrisons
Morrisons’ singing oven gloves are back in its festive spot for this year, with a cover of ‘Give a Little Love’ from Bugsy Malone.
Asda
In Asda’s festive advert, a team of garden ornaments set out to save Christmas at one of its stores after a snowstorm puts the brakes on a festive transformation.
Lidl
Lidl’s Christmas campaign is centered around the joy of sharing, as it marks the return of its toy bank scheme.
Debenhams
With a light-hearted take on the typical festive frenzy, Debenhams’ Christmas ad depicts the department store as the ultimate destination to ease seasonal shopping stress.
Argos
Connie the doll and Trevor the dinosaur return for Argos’ 2024 Christmas campaign, which shows how the retailer can “fulfil customers’ festive dreams no matter what they are”.
Amazon
Amazon’s Christmas ad shows a caretaker showing off his hidden talent after a thoughtful act from his co-workers.
TK Maxx
Set to the Eve and Gwen Stefani track ‘Let Me Blow Ya Mind’, TK Maxx’s festive film sees the return of its “festive farm,” with the furry friends showing off their designer Christmas gifts.
Boots
Boots Christmas ad stars Bridgerton actress Adjoa Andoh, who plays Mrs Claus, takes charge of festive gifting preparations with a team of beauty elves while Santa Claus sleeps in front of the fire.
Waitrose
The first half of Waitrose’s ‘whodunnit’ festive advert centres around a family preparing for Christmas day, only to discover that the No.1 Waitrose Red Velvet Bauble Dessert has gone missing.
The amateur detective, played by Succession star Matthew Macfadyen, sets out on a mission to uncover the culprit.
Matalan
The Matalan Christmas advert shows a tongue in cheek take on “the most wonderful time of the year,” starring the Melling family.
Barbour
Starring Shaun the Sheep and the rest of the flock, Barbour’s Christmas advert shows Bitzer delivering the gang a collection of the retailer’s scarves to keep them warm while carolling at the Mossy Bottom Farm.
Flannels
The Flannels’ Christmas advert sees a group on “the world’s best dance floor” showing off the brand’s “future nostalgia” style.
The Perfume Shop
In its 2024 festive film, The Perfume Shop sees Santa Claus gifted something special from the retailer after working hard to deliver presents on Christmas Eve.
Etsy
Built around the universal desire to be “seen,” Etsy’s Christmas advert shows book character Waldo being spotted by people as he travels around the world.
However, he feels overlooked and unnoticed until he returns home and is greeted with a personalised gift.
Fatface
FatFace unveiled its 2024 Christmas campaign earlier this month called ‘It’s a Wonderful Gift’, celebrating the enduring value of gifts that last a lifetime.
Click here to sign up to Retail Gazette‘s free daily email newsletter
