
“VkusVill” develops representation of the wine category in chain stores, on the beginning of 2025 year opened 30 trading points with wine windows, development in this year will continue. The project increases the share of domestic wines on the shelf and introduces new novelties of the Russian market to consumers.
Source: “TasteVille”
“TasteVille” continues to open stores with wine windows or, as they are called in the company – “vinified stores.” In Moscow and St. Petersburg operate 30 such trading points, by 50% more than the year earlier. In the past year, their turnover grew by 70%, which is higher than the growth rate of the entire network.
“The wine category is going through a difficult period from the point of legislative changes, increases in duties and excise all this is affecting the costs and reflected gradually on the shelf. But despite n this, we saw the presence of wine culture in the absolute majority of our customers and did not record an outflow or overflow into
With a choice of customers “VkusVilla” represents more than 240 species of domestic, and and foreign “quiet” and sparkling wines. The share of Russian wine on shelves has grown to 30% : the range different from from giants like “Kuban-Vino” and finishing relatively small wineries such as “Manor Sikora” or”Guy-Codzor.”
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