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“VkusVill: in 2024 year the network opened more than 670 new storesanddarkstores

«ВкусВилл»: в 2024 году сеть открыла более 670 новых магазинов и дарксторов

The VkusVill network published data on development and growth of business by results 2024 year. The company’s turnover for this period increased by 27% and amounted 329 billion rubles. 

Source:

Source: “VkusVill”

According to the report of the company, the number of customers with cards “VkusVill” increased by 17% and totaled 8.8 million people. In the last year the growth of the network was also supported by the opening of new stores and Darkstores, acceleration of delivery and constant work on assortment and quality of products under STM .

Opened more than 670 new stores and darkstores

As of today the VkusVill network counts 2480 stores and darkstores in 173 cities in Russia. In 2024 year 593 new stores began operating, the tempo openings increased by 18%.opened 3 times more than the year before – 79 new dark stores are already operating to assemble and deliver orders. 

Also the network has filled with perfectly new formats of store points. In 2024 year were launched 2 gastrodarka, 93 night stores without sellers, 35 stores with unique design, the first multi-service store with food court and specialized cosmetics and goods for home “VkusVill Krasivo”.

“VkusVill” also increased regional presence, bringing its service to smaller cities and even abroad. For 2024 the brand products first appeared in 16 cities: Tuapse, Maykop, Innopolis, Luga, Tikhvin, Efremov, Rzhev, Volkhov, Sosnovy Bor, Vyshniy Volochek, Sortavala, Torzhok, Kasimov, Apatity, Severomorsk, Essentuki, a also in the village of Krasnaya Polyana. Company continues to expand and in the Moscow region: first stores appeared in Kashira, Ozera, Volokolamsk and Kurovsky. 

A significant step for the company was the first 3 stores outside Russia – “VkusVill” appeared in Kazakhstan and expanded the assortment with natural products from more 60 local producers. By the end of 2024 year the test points were recognized as successful and

Online made up exactly half of turnover

By results 2024 year revenue service delivery “VkusVill” reached 50% of the

In

Bakeries, Sgoriacha, micromarkets and B2B showed high results

In 2024 year VkusVill closed the deal to purchase the service “Obed.ru” and launched testing of partner cafes “Bodryu”, “Rimlyane”, “Together”, “Green coffeehouse”.

In within the development of domestic entrepreneurship the projects that proved their value to customers are scaled up. The Top service with the highest share of revenue includes: café-bakeries in stores with growth of sales 76%, “Hasty” – 75%, micromarkets

In stores were expanded availability of additional services. At the

What follows

In 2025 TasteWill is aimed at developing the quality system and introducing new approaches to checking suppliers, launching more food suppliers and suppliers with  suppliers .more unique products with pure compositions, development of new offline formats and services in stores, and also expanding and accelerating free delivery.

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“VkusVill”:in grocerytrends2025yearhavefollowedtea,colormatchand dumplings

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