This year, the company plans to focus on renovating showrooms in accordance with the new concept already presented, among others, in Warsaw's Promenada. Another such salon opened on June 20 in Westfield Arkadia in Warsaw. This is the 5th largest Vision Express showroom in Poland, arranged on an area of almost 220 sq m.
– Currently, the main goal is to modernize existing showrooms to the latest concept developed by our architects from Milan. We have planned 9 renovations and 2 relocations for this year. We plan to open 3 new showrooms by the end of the year. We constantly analyze market demand for our new locations – says Katarzyna Dąbrowska, Development and Investment Director at Vision Express.
Since 2020, Vision Express has been part of the EssilorLuxottica group, i.e., among others. owner of the Ray-Ban brand, which is why more and more showrooms can be found displaying these glasses in a special Ray-Ban zone. The Vision Express Wesfield Arkadia salon also has two eye examination rooms, equipped with modern Optiskan equipment for screening the risk of eye diseases.
The showrooms in the new concepts are characterized by a bright, warm interior with Italian design, creating an ideal sales space. Investments related to changing the concepts of some showrooms focus on building strong relationships with consumers, based on positive shopping experiences.
Further renovations and openings are planned in 2024, for example in Galeria Kazimierz in Kraków, Shopping Center Aleja Bielany in Bielany Wrocławskie or Magnolia Park in Wrocław.
– We are committed to continuous development and adapting to market needs. The new concepts aim to improve the shopping experience by offering larger spaces, better product display and captivating fashion accents. Particularly noteworthy is the original Ray-Ban zone, where the brand's products are presented on specially made furniture, adding an additional pinch of sophistication – adds Katarzyna Dąbrowska, Development and Investment Director of Vision Express. New this year is the limited edition of Ray-Ban Reverse glasses signed by composer and vocalist Lenny Kravitz.
