Digital agency AMDG has published the results of a quarterly study of the visibility of Belarusian websites in Google and Yandex search engines for the second quarter of 2024.
In the report, you will find out who made the biggest leap in the “Clothing” rating table, which cosmetics store managed to enter the TOP 10 for the first time and who became the first in the “Plumbing” category.
Since October 2023, the visibility rating of Belarusian websites has been published in a quarterly format. The dynamics of indicators are now monitored over three months. In this review, AMDG agency specialists analyzed the visibility of sites as of July 4, 2024.
Cars
TOP 20 Google
DOMAIN
VISIBILITY
1.
cars.av.by
90.8
2.
auto.kufar.by
51.3
3.
atlantm.by
20.8
4.
ab.onliner.by
17.5
5.
avtodom.by
7.2
6.
geely-minsk.by
5.3
7.
geely.by
5.1
8.
lastochka.by
4.2
9.
audi.by
3.9
10.
bmw.by
3.6
eleven.
geely-atlantm.by
3.5
12.
autoidea.by
2.8
13.
vion.by
2.8
14.
toyota.by
2.4
15.
mbbelarus.by
2.1
16.
renault.by
1.9
17.
geely-s.by
1.9
18.
lada.by
1.9
19.
ao.by
1.8
20.
westmotors.by
1.8
TOP 20 Yandex
DOMAIN
VISIBILITY
1.
cars.av.by
88.4
2.
auto.kufar.by
53.7
3.
ab.onliner.by
47.0
4.
forsage.by
12.0
5.
atlantm.by
11.3
6.
geely-minsk.by
7.9
7.
geely.by
6.6
8.
geely-atlantm.by
5.8
9.
autobuy.by
5.3
10.
vion.by
4.4
eleven.
avtodom.by
3.9
12.
lada.by
3.9
13.
bmw.by
3.5
14.
audi.by
3.2
15.
probeg.by
3.2
16.
domkrat.by
3.0
17.
geely-s.by
2.3
18.
kia.by
2.2
19.
intercargo.by
2.2
20.
toyota.by
2.2
Appliances
TOP 20 Google
DOMAIN
VISIBILITY
1.
5element.by
81.3
2.
21vek.by
72.5
3.
sila.by
55.5
4.
ozon.by
32.8
5.
maunfeld.by
17.6
6.
atlantshop.by
15.8
7.
7745.by
12.6
8.
domotehnika.by
11.2
9.
xistore.by
9.7
10.
magazine-gefest.by
7.8
eleven.
holodilnik.by
7.7
12.
gefest.by
7.6
13.
atlant.by
7.2
14.
oma.by
7.1
15.
karchershop.by
6.2
16.
hobot.by
4.8
17.
shop.mts.by
4.4
18.
tefal-shop.by
3.8
19.
technostatus.by
3.4
20.
mi.by
3.3
TOP 20 Yandex
DOMAIN
VISIBILITY
1.
5element.by
92.2
2.
21vek.by
91.8
3.
ozon.by
51.9
4.
sila.by
28.8
5.
7745.by
21.9
6.
oma.by
11.1
7.
atlantshop.by
10.4
8.
atlant.by
6.6
9.
amd.by
6.0
10.
holodilnik.by
5.0
eleven.
newton.by
4.9
12.
gefest.by
4.0
13.
maunfeld.by
3.5
14.
domotehnika.by
3.3
15.
emall.by
2.5
16.
multimart.by
2.2
17.
xistore.by
2.0
18.
magazine-gefest.by
1.8
19.
tm.by
1.8
20.
technostatus.by
1.6
Electronics
5element.by (68.55%) continues to hold 1st place in the Google rankings. Having increased visibility by 12.8 percentage points, ozon.by managed to enter the TOP 3 with an indicator of 44.05% . Shop.mts.by moved from 5th to 4th position with a visibility of 39.26% . Last quarter the figure was 29.69%. In July, TV operator “A1” entered the TOP-10, increasing the figure from 5.47% to 11.25% . App-minsk.by (7.91%) and netbox.by (7.66%) moved down one position and took 9th and 10th lines.
TOP 20 Google
DOMAIN
VISIBILITY
1.
5element.by
68.6
2.
21vek.by
48.7
3.
ozon.by
44.1
4.
shop.mts.by
39.3
5.
sila.by
32.0
6.
xistore.by
12.6
7.
a1.by
11.3
8.
7745.by
10.0
9.
app-minsk.by
7.9
10.
netbox.by
7.7
eleven.
hp-shop.by
6.0
12.
i-store.by
5.3
13.
fotomix.by
5.2
14.
mi.by
5.1
15.
photo-shop.by
4.9
16.
hi-fi.by
4.6
17.
mydevice.by
4.5
18.
ram.by
4.2
19.
mobilworld.by
4.2
20.
fk.by
4.1
Yandex
In Yandex, 21vek.by is the leader with a visibility of 75.96% . 7745.by (15.81%) was in 4th position, improving the figure by 3.65 percentage points. In the first quarter, the resource took 6th place. Shop.mts.by dropped from 5th to 6th position, although its visibility increased from 13.55% to 14.42% . The Algo online store (4.3%) moved from 15th to 8th place, increasing the figure by 2.38%.
TOP 20 Yandex
DOMAIN
VISIBILITY
1.
21vek.by
76.0
2.
5element.by
73.4
3.
ozon.by
57.3
4.
7745.by
15.8
5.
sila.by
15.6
6.
shop.mts.by
14.4
7.
amd.by
6.4
8.
algo.by
4.3
9.
xistore.by
3.6
10.
app-minsk.by
2.8
eleven.
netbox.by
2.8
12.
newton.by
2.7
13.
i-store.by
2.6
14.
gamestore.by
2.3
15.
multimart.by
2.1
16.
nsv.by
1.7
17.
fotomagazin.by
1.6
18.
rulez.by
1.6
19.
photo-shop.by
1.4
20.
maudio.by
1.3
Cell phones
TOP 20 Google
DOMAIN
VISIBILITY
1.
shop.mts.by
72.8
2.
a1.by
46.8
3.
app-minsk.by
40.5
4.
5element.by
38.1
5.
i-smart.by
25.0
6.
breezy.by
18.3
7.
i-center.by
18.1
8.
21vek.by
17.3
9.
mobistore.by
16.5
10.
mobillife.by
15.3
eleven.
sila.by
14.9
12.
ozon.by
12.8
13.
mobilworld.by
11.4
14.
i-store.by
10.5
15.
topmobile.by
9.6
16.
alloplus.by
9.4
17.
vdo.by
9.0
18.
xistore.by
9.0
19.
mi.by
7.4
20.
gsmarena.by
6.1
TOP 20 Yandex
DOMAIN
VISIBILITY
1.
5element.by
72.3
2.
21vek.by
63.9
3.
shop.mts.by
48.8
4.
ozon.by
23.8
5.
a1.by
22.0
6.
i-smart.by
20.0
7.
app-minsk.by
17.2
8.
i-store.by
10.8
9.
i-center.by
9.3
10.
mobistore.by
8.1
eleven.
toptech-shop.by
6.6
12.
xistore.by
6.3
13.
mobilworld.by
5.9
14.
gsmarena.by
5.8
15.
sila.by
5.0
16.
7745.by
4.7
17.
mi.by
4.0
18.
topmobile.by
4.0
19.
samsungshop.by
3.9
20.
galaxy-store.by
3.7
Air conditioning equipment
TOP 20 Google
DOMAIN
VISIBILITY
1.
21vek.by
46.4
2.
hobot.by
46.2
3.
teplodvor.by
37.6
4.
ozon.by
32.0
5.
5element.by
24.3
6.
mirkotlov.by
19.6
7.
100kotlov.by
15.5
8.
budabel.by
15.4
9.
kotlov.by
14.7
10.
gorodkotlov.by
14.5
eleven.
micro-climat.by
13.7
12.
kotelok.by
13.0
13.
7745.by
10.5
14.
sanit.by
9.2
15.
ktl.by
8.4
16.
belklimat.by
8.2
17.
xistore.by
7.1
18.
progreem.by
7.0
19.
sila.by
6.9
20.
oma.by
5.8
TOP 20 Yandex
DOMAIN
VISIBILITY
1.
21vek.by
88.8
2.
ozon.by
62.8
3.
5element.by
54.9
4.
oma.by
22.2
5.
7745.by
20.1
6.
teplodvor.by
19.1
7.
mirkotlov.by
10.6
8.
100kotlov.by
9.5
9.
hobot.by
6.4
10.
tm.by
5.7
eleven.
planetaclimat.by
5.5
12.
tehnika-dlya-klimata.by
4.6
13.
sanit.by
4.5
14.
sila.by
3.8
15.
santehnica-shop.by
3.4
16.
gorodkotlov.by
3.1
17.
izba24.by
3.1
18.
xistore.by
2.9
19.
amazonka.by
2.7
20.
kotlov.by
2.7
Plumbing
In July , sanit.by took 1st place (69.9%) , increasing visibility by 2.6 percentage points. 21vek.by managed to add 5.61 percentage points to the indicator and become 2nd. The April leader, santehlux.by (65.6%) , is in 3rd place. In the previous period, the site's visibility was 70.31%. Olsan.by dropped from 6th to 9th position with an indicator of 16.06% . Ozon.by improved visibility from 16.98% to 24.12% , which allowed the marketplace to enter the TOP 10. On the 10th line is sanitek.by (15.29%) , which was 13th in April.
TOP 20 Google
DOMAIN
VISIBILITY
1.
sanit.by
69.9
2.
21vek.by
67.1
3.
santehlux.by
65.6
4.
keramin.by
42.0
5.
oma.by
34.8
6.
bydom.by
26.6
7.
ozon.by
24.1
8.
santehnica-shop.by
17.2
9.
olsan.by
16.1
10.
sanitek.by
15.3
eleven.
7745.by
15.3
12.
ledeme.by
14.7
13.
mile.by
13.3
14.
fontann.by
10.9
15.
ksk.by
9.1
16.
leroy.by
8.8
17.
santehdom.by
8.7
18.
baumarket.by
6.9
19.
sanline.by
6.4
20.
mojki.by
6.1
Yandex
In Yandex, the leadership is still held by 21vek.by (95.65%) . sanit.by remained in 2nd place with a visibility of 67.38% , despite a decrease in the indicator by 4.1 percentage points. Santehnica-shop.by managed to rise two places and take 5th place. Its visibility increased from 24.26% to 34.58% . The indicator 7745.by (33.57%) increased by 3.4 percentage points, but the resource moved down one position and became 6th. The online store kermin.by closes the rating table with a visibility of 11.54% .
TOP 20 Yandex
DOMAIN
VISIBILITY
1.
21vek.by
95.7
2.
sanit.by
67.4
3.
oma.by
62.7
4.
ozon.by
55.9
5.
santehnica-shop.by
34.6
6.
7745.by
33.6
7.
santehlux.by
22.9
8.
bydom.by
15.7
9.
mile.by
14.4
10.
keramin.by
11.5
eleven.
sanitek.by
9.9
12.
almoni.by
6.5
13.
kit.by
5.4
14.
santehart.by
5.0
15.
santehdom.by
4.8
16.
leroy.by
2.9
17.
olsan.by
2.9
18.
mebel-v-vannu.by
2.8
19.
santeh24.by
2.5
20.
mojki.by
2.4
Garden equipment
TOP 20 Google
DOMAIN
VISIBILITY
1.
21vek.by
38.4
2.
7745.by
34.6
3.
ydachnik.by
33.4
4.
ozon.by
27.2
5.
karchershop.by
22.8
6.
agrox.by
21.3
7.
karcher-stuttgart.by
19.1
8.
oma.by
17.5
9.
avtovelomoto.by
17.1
10.
mechanizator.by
16.3
eleven.
karcher-bipart.by
14.5
12.
texno-sad.by
13.4
13.
f-park.by
13.3
14.
profi-shtenli.by
13.2
15.
5element.by
12.0
16.
motobloki.by
11.3
17.
clean.by
8.1
18.
hsqv.by
7.8
19.
ksk.by
6.9
20.
hoztov.by
6.9
TOP 20 Yandex
DOMAIN
VISIBILITY
1.
21vek.by
77.8
2.
ozon.by
76.3
3.
5element.by
37.9
4.
7745.by
31.9
5.
oma.by
28.6
6.
karchershop.by
13.6
7.
karcher-stuttgart.by
8.6
8.
karcher-sm.by
7.7
9.
mechanizator.by
7.3
10.
mile.by
6.9
eleven.
tm.by
6.5
12.
karcher-bipart.by
6.4
13.
f-park.by
5.3
14.
avtovelomoto.by
5.1
15.
50.by
4.7
16.
voltra.by
4.3
17.
stihl.by
3.8
18.
agrox.by
3.6
19.
agromart.by
3.1
20.
profi-shtenli.by
2.3
Cloth
During the second quarter, ozon.by increased its visibility by 12.32 percentage points and retained its leadership in the Google rankings (51.45%) . The Lamoda online store managed to add 5.87 percentage points to the figure. Having reached 44.42% , the site managed to overtake markformelle.by (38.39%) and become 2nd. Hunkemoller.by (18.78%) rose from 8th to 6th place. Its place was taken by bellavka.by with a visibility of 15.99% .
TOP 20 Google
DOMAIN
VISIBILITY
1.
ozon.by
51.5
2.
lamoda.by
44.4
3.
markformelle.by
38.4
4.
elema.by
34.8
5.
conteshop.by
24.2
6.
hunkemoller.by
18.8
7.
pizhon.by
16.1
8.
bellavka.by
16.0
9.
bigstar.by
14.4
10.
belbazar24.by
12.0
eleven.
sportmaster.by
11.9
12.
ramonki.by
11.0
13.
serge-fashion.by
10.2
14.
q5.by
9.9
15.
21vek.by
8.9
16.
noho.by
8.0
17.
fh.by
7.7
18.
nelvamoda.by
7.5
19.
wildberries.by
7.4
20.
mirtrik.by
6.5
Yandex
In Yandex, the top three remained the same: the Wildberries marketplace (75.46%) remained in 1st place, the Lamoda online store (60.31%) remained in 2nd place, and Ozon (52.46%) remained in 3rd place. . Despite the fact that the visibility of 21vek.by decreased by 6.04 percentage points, the online hypermarket rose one position and became 4th (19.03%) . Elema.by moved from 9th place to 6th. Website visibility was 8.5% . The biggest jump was made by the swimsuit store Samaya . The indicator increased from 0.61% to 7.04% , and the resource rose from 50th to 10th place in the ranking.
TOP 20 Yandex
DOMAIN
VISIBILITY
1.
wildberries.by
75.5
2.
lamoda.by
60.3
3.
ozon.by
52.5
4.
21vek.by
19.0
5.
markformelle.by
18.7
6.
elema.by
8.5
7.
bellavka.by
8.2
8.
edelicashop.by
7.3
9.
hunkemoller.by
7.1
10.
samaya.by
7.0
eleven.
sportmaster.by
6.8
12.
ramonki.by
5.3
13.
shop.milavitsa.by
4.2
14.
trikotazh.by
3.8
15.
q5.by
3.7
16.
conteshop.by
2.9
17.
pizhon.by
2.6
18.
belbazar24.by
2.2
19.
italianlingerie.by
2.1
20.
belgracia.by
2.0
Cosmetics
In July, 21vek.by returned to the TOP-3 with a visibility of 39.96% . Ozon.by (39.24%) managed to rise from 5th to 4th place. Visibility of belita-shop.by decreased from 40.61% to 27.17% , as a result of which the site moved from 3rd to 7th position. The online store “ Golden Apple ” is in 8th place with an indicator of 26.60% . For the first time, the professional cosmetics store milan.by (15.56%) entered the TOP 10. Its visibility increased by 4.69 percentage points, which allowed the resource to take 9th place in the Google rankings.
TOP 20 Google
DOMAIN
VISIBILITY
1.
mila.by
54.7
2.
dnk.by
47.3
3.
21vek.by
40.0
4.
ozon.by
39.2
5.
woc.by
32.2
6.
hairprof.by
29.3
7.
belita-shop.by
27.2
8.
goldapple.by
26.6
9.
milan.by
15.6
10.
pudra.by
14.8
eleven.
krasavolos.by
13.3
12.
hb-shop.by
13.0
13.
beautyzone.by
12.9
14.
skinfood.by
10.6
15.
oz.by
10.2
16.
shop.cravt.by
8.9
17.
cosmopro.by
8.7
18.
island-shop.by
8.4
19.
yr.by
8.0
20.
madbeard.by
7.8
Yandex
Despite the decrease in visibility by 5.70 percentage points, the leadership in the Yandex ranking is still held by Wildberries.by (57.82%) . Moving up two places, ozon.by took 3rd place in July with a visibility of 33.59% . “Golden Apple” (32.34%) and “Mila” (25.64%) moved down one position and took 4th and 5th places. In Yandex, the figure for belita-shop.by (13.30%) increased by 3.51 percentage points – the site was ranked 7th. The visibility of OZ.by decreased from 14.43% to 11.60% – the online store moved from 7th to 9th position.
TOP 20 Yandex
DOMAIN
VISIBILITY
1.
wildberries.by
57.8
2.
21vek.by
47.7
3.
ozon.by
33.6
4.
goldapple.by
32.3
5.
mila.by
25.6
6.
dnk.by
16.4
7.
belita-shop.by
13.3
8.
woc.by
11.7
9.
oz.by
11.6
10.
island-shop.by
7.7
eleven.
shop.cravt.by
5.8
12.
beauty-level.by
5.0
13.
yr.by
5.0
14.
profi-cosmetics.by
4.5
15.
theskin.by
4.5
16.
hairprof.by
4.3
17.
hb-shop.by
3.0
18.
edostavka.by
2.9
19.
milan.by
2.8
20.
lamoda.by
2.8
Pet supplies
TOP 20 Google
DOMAIN
VISIBILITY
1.
ozon.by
59.4
2.
garfield.by
56.7
3.
zoobazar.by
54.9
4.
e-zoo.by
44.3
5.
21vek.by
40.6
6.
gigerzoo.by
27.4
7.
vetapteki.by
17.3
8.
zoobaza.by
14.5
9.
zoogid.by
14.2
10.
hvostik.by
13.4
eleven.
megazoo.by
13.1
12.
zoo1.by
11.7
13.
7745.by
11.7
14.
gavrik.by
11.3
15.
zooaqua.by
10.6
16.
zoovsem.by
8.6
17.
aquareef.by
7.1
18.
morda.by
5.4
19.
zootovary.by
5.4
20.
zooqi.by
5.1
TOP 20 Yandex
DOMAIN
VISIBILITY
1.
ozon.by
74.6
2.
21vek.by
69.2
3.
zoobazar.by
53.1
4.
garfield.by
46.6
5.
e-zoo.by
25.9
6.
7745.by
20.4
7.
gavrik.by
11.6
8.
gigerzoo.by
11.0
9.
zooaqua.by
10.0
10.
megazoo.by
9.4
eleven.
vetapteki.by
8.5
12.
zoobaza.by
5.8
13.
zoofauna.by
4.1
14.
aquareef.by
4.1
15.
antkingdom.by
3.7
16.
antsminsk.by
3.7
17.
shop-pet.by
3.6
18.
bestfriend.by
3.6
19.
hvostik.by
3.1
20.
zooqi.by
3.0
About visibility research
For a monthly study of the visibility of Bynet sites, AMDG specialists analyze more than 5,000 Internet resources. Visibility, in contrast to positions, takes into account how often users search for this or that information in search engines, as well as the presence of the site not only in the TOP 10, but also in the TOP 5, TOP 3 of search results.
The visibility level shows how often users notice the site in search results. Tracking this indicator allows you to assess the company’s position relative to competitors and, based on the results, build an SEO promotion strategy. Studying the dynamics of visibility will help business owners not only more specifically formulate the goals of SEO promotion, but also independently evaluate its effectiveness.
