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Videos of the week: Novus, Varus, Solo for Diamonds, Silpo and Aurora Multimarket

Ролики недели: Novus, Varus, Solo for Diamonds, Сільпо и Аврора Мультимаркет

Every week new creative advertorials of known brands and retailers. In this collection we have collected rollers from Ukrainian trading networks and representatives of related industries.

Novus

The Novus Network Novus presented a new advertising roll with star ambassador – Dasha Astafieva. Campaign is dedicated to the festival of own brands “Generous discounts, because your own”, which runs from 23 January to 5 February. The main idea of the ad is not only to encourage people to make good purchases, but also to remind people of the importance of charitable giving.

In the new video Dasha Astafieva holds in hands of sugar TM Novus and calls to sweeten the fight with the own brand network. This campaign became the second part of the story, which began in 2024 year. Then Novus launched the first series in support of the Charity Initiative “Will.” Dasha Astafieva suggested “messing with the enemy” with the help of Soledarskaya Solya “Volya”, all profits from which the network donated to drones for the front line.

As the continuation of the advertising campaign in 2025 the focus is already on sugar TM Novus. As and in the first part with a charitable purpose, As from each good sold with its own brand 1 hryvnia is directed to support the Ukrainian military – 3 OSHBr. The initiative with its own brand has already transferred 21 million rn, which went to purchase automobiles, antidrone weapons and night vision devices.

This idea continues to engage Novus customers in the common business, showing how each purchase can come close to winning.

“We at Novus are always looking for ways to do more for the More Why Novus is the More.our clients and country, – comments director of marketing network Maksim Belov, – In this advertising campaign we decided to unite two important aspects: beneficial purchases and real help our protectors. Dasha Astafieva excellent translated our message – quality, taste and charity can go side by side.”

Varus

A new animated video from Varus demonstrates what the true power of delivery looks like. At the center of the story is Varusiacco, the brand’s character. It doesn’t matter how many packages you order, – Varusyatko will deliver everything, despite snow, wind or other unexpected events. He is ready to overcome any obstacles to get the order to the customers on time.

But Speed and convenience is not all, because Varusatco offers also beneficial conditions for new users. For the first three orders from varus.ua with delivery will act discount 100 grn. This is one more stimulus to try service, which will become the ideal solution for those who value comfort and quality.

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Publication from Official Story of the supermarket VARUS (@varus.ua)

Solo for Diamonds

Ukrainian tennis player Elina Svitolina has become the ambassador of the brand of grown Ukrainian brilliant Solo for Diamonds. “She – grace, power and history of Ukrainian sports. She is the official brand-ambassador Solo for diamonds,” –

noted

in

a

note

under

the video.

          See this publication on Instagram                          

Publication from SOLO for diamonds (@solo_for_diamonds)

Collection, which the tennis player is promoting includes rings, necklaces, earrings and bracelets with grown in Ukraine diamonds.

“This is not just a partnership, but a symbiosis of beauty, Ukrainian identity and power. Elina personifies the values that we share: resilience, ambition and action, directed to popularize Ukraine in the world,” the brand noted.

Silpo

The Silpo chain created a humorous and informative video about supplying fresh Norwegian fish twice in the World.week. The main heroine of the roll is the tea, who complains that getting fresh trout has become significantly more difficult, because it is almost taken from under the beak by Silpo. “Admittedly, there is some truth in these words of the Tea, but all within the bounds of reason. We really drive ourselves for fresh fish to Norway twice in a week. But only so that and you can appreciate the freshness and taste of the red fish at Silpo. Not

at

all

the

pets

of

Norway

P. S. “We apologize to

all

the

chucks

who

didn’t

have

fresh

fish

because

of

us,”

the retailer commented with humor on the new video.

     

    See this publication on Instagram                          

Published from Silpo (@silpoua)

Aurora Multimarket

The multimarket chain creatively announced a winter sale in stores: in the video a consultant of the store sings

that

spring is coming soon,

and

that

is why

the chickadee, which usually announces

the

arrival

of

spring,

will

wake up

discounts

in

Aurora.

“Sing along

and

gather hurry to shopping at Aurora. Surokбудит скидки на этой неделе. Поэтому не пропусти», — призывает ритейлер.

     ПосмотретьэтупубликациювInstagram           ПубликацияотАврораМультимаркет(@avrora.multimarket)

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