
Victoria’s Secret has selected Derbion shopping centre for one of its “premier” East Midlands stores.
The lingerie retailer, which reopened its Westfield Stratford store last autumn, will take up 5,712sq ft of space at the Derby shopping destination on a 10-year lease, as the brand expands out of its current space in Next into its own individual unit.
The store will be its first permanent Derby location as it pushes ahead with its expansion across the nation after its UK arm went into liquidation back in 2021.
The opening comes after Derbion shopping centre unveiled 89,789 sq ft of new openings, upsizes, and relocations during 2024.
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Victoria’s Secret head of retail Nicola Reeve said: “We are pleased to be expanding our presence in Derby with the opening of this new permanent location at Derbion.
“Over the past few years, we have continued to expand our presence across the UK opening new locations in thriving retail destinations.
“This new space at Derbion will allow us to serve more of our customers from across the East Midlands as well as draw in new visitors.”
In Autumn, the American lingerie specialist launched a new store concept in Glasgow Fort, offering “a refined shopping experience” centred around its lingerie, sleepwear, and beauty products.
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