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Vice President Post Poland: “No more with this bazaar”.

Wiceprezes Poczty Polskiej: "Koniec z tym bazarkiem"

– Our goal, after completing the pilot in 30 posts of Poland, is to implement the new standard in 300 locations in I quarter 2025. Best experiences we will implement in the whole network. By the end 2025 year the new look should cover 2000 platforms – announces Piotr Szajczyk, vice president of the Poland Post districts. sales.

What quantity of assortment unrelated to major activities is optimal for platforms Post Poland?
We have selected assortment so that in platforms there are available products of higher quality, responding to actual needs and interests of customers. The products offered are to compete with both price, and quality. President Sebastian Mikosz has set for us a clear goal – to end with the so-called “bazaar”. We must remember, that the assortment in different places must be differentiated, depending on local needs (small, medium or large cities). Remember, that in smaller cities, there is no access to galleries shopping.
Our experience to date indicates, that it should be focused on: postage products (envelopes, cards, cartons etc.), literary articles, papers and books, articles for children, snacks and beverages and various type impulse products.
In pilot we try to adjust categories of products, even because of geographical diversity of customer needs this is a continuous process, subject to modifications.

How would target look like the post office if there is a commercial part?
This will not be a revolution, for which Post Poland cannot stand. We want with fine changes, to improve the comfort of customers at posts and their aesthetic experience.
In locations according to the new layout, that is where the commercial part is available, there are special thematic zones for different categories of products, such as: materials for packaging and shipping, cards and cards, articles school and office, gifts, articles for children, beverages and snacks, and specially selected products in sales actions and local articles. Each of these zones will have clear marks and be designed in this way, to maximize the comfort of shopping and to make it easy for customers to find the products they are looking for.The change also affects the physical positioning of furniture and the way of presenting goods. The stores will use wall-mounted registers, double-sided (gondolas),and also special rotary towers for gifts. Shelves will be positioned in a way that provides easy access to products and enables intuitive movement across larger locations.
Products are arranged according to specified, standardized plans, which ensures uniform and aesthetic appearance of exposure. This standardization has the purpose not only to improve visually, but also to increase the efficiency of sales through improved presentation of offers.
Where that is possible, we introduce a new role – frontman, that is a person who will actively support customers in the purchasing process, by recommending products from the commercial offer and helping in finding desired articles. At the pilot stage, which we are seeing high involvement of our employees and willingness to create new quality in customer service.
The facilities will also be equipped with stands dedicated to selected providers. Today these are the following: Garmond Press, Duracell, Meteor, Floslek, Herbapol, Disney, Sonko, Exceptional Gifts. Thesestandsenableabetterpresentationofourpartners’offersacrossthecountry.

Asresultsfrominformationportaldlahandlu.plintheIquarterof2025yearPocztaPolandplanstobegintheprocessofreviewingandofferingitsplatforms,havingapurposetorefreshtheimageandincreasecompetitivenessinthemarketofpostalandcommercialservicesandultimatelyincreasetheirrevenue.

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