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Upcycled Certified products rise 17% year over year

Upcycled Certified products rise 17% year over year

The Upcycled Certified program experienced accelerated growth over the past year amid consumer demand for sustainably produced food and beverages, says Where Food Comes From Inc.

The Castle Rock, Colo.-based company, which provides resources for verification of food production practices, said the 568 products currently certified to the Upcycled standard are a 17% increase over the prior year.

Upcycled Certified is a provider of certifications for the upcycled food chain and one of the fastest-growing certification seals in the food industry, enabling environmentally conscious consumers to shop sustainably and avoid food waste, according to a news release. Certified customers range from startups to major food producers, such as Del Monte.

Pet foods, snack foods and beverages are the leading products incorporating upcycled ingredients, with all three categories enjoying solid market share gains in 2024 as the upcycling trend builds momentum, according to Where Food Comes From.

Since the program’s inception in 2019, 806 products have been certified to the standard. Among those is Pom Wonderful’s liquid pomegranate extract POMxL.

“Pom Wonderful is proud to have achieved Upcycled Certification,” said Brad Buchholz, vice president of business development for Pom Wonderful Specialty Ingredients. “Over the past year, we’ve found that this certification resonates stronger than most with industry professionals, further underscoring our commitment to sustainability and role as a trusted global partner.”

In 2024, 105 companies were certified to the Upcycled Certified standard and combined to divert approximately 1.2 million tons of food waste, or the equivalent of 248 million bags of groceries, the release said. That year alone accounts for 35% of the 3.4 million tons of food has been upcycled since the program launched.

“Upcycled Certified has emerged as our fastest-growing program, led initially by small and startup brands that have done a great job connecting with consumer sentiment around food waste and sustainable practices,” said Kathryn Britton, executive vice president of customer experience for Where Food Comes From. “More recently, we are seeing larger, more progressive consumer packaged goods companies embracing the trend in response to evolving customer preferences. And it’s a trend that is spreading globally, as today participants are upcycling food ingredients in 14 countries.”

Vinodthan Nayagar, executive vice president of growth strategy for Where Food Comes From, said the company has a “strong first-to-market advantage” with Upcycled Certified that has provided a new revenue stream and fits its bundling strategy since Upcycled Certified customers often contract for organic and Non-GMO Project certifications.

“As the most diversified provider of certification services, we are ideally positioned to capitalize on this unique bundling advantage,” Nayagar said. “Those customers who use Where Food Comes From as their exclusive certification body for more than one certification can reduce audit fatigue and lower their overall costs. With the total upcycled industry pegged at $46 billion and growing, our opportunity to continue expanding our Upcycled business is very attractive.”

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