Uniqlo has named British designer Clare Waight Keller as its new creative director, who was previously appointed as the brand’s designer of the Uniqlo: C collection, last September.
While continuing with her work on Uniqlo: C, Keller is set to lead Uniqlo’s mainline collection, including menswear, from this fall/winter season.
The new CMO is known for taking high fashion houses around the world to critical acclaim under her leadership, according to the retailer, and was named one of the most influential people in the world by Time 100 in 2019.
She has previously served as the artistic director for various luxury fashion brands, including Chloé and Givenchy.
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Commenting on her new role, Keller said: “Working with Uniqlo over these past two years, I have been hugely impressed by their innovation and ability to create exceptional products.
“Working with the team, I became deeply immersed in the brand and the future they are creating. It is very exciting and an honor for me to be involved in the evolution of LifeWear.”
Uniqlo founder Tadashi Yanai added: “We are proud to welcome Ms. Clare Waight Keller as the Creative Director of Uniqlo.
Along with her exceptional originality and wide-ranging experience, I have been impressed by her excellent sense of balance, which never forgets the perspective of the consumer.”
He went on: “I believe that with her, we will be able to evolve LifeWear, the ultimate everyday wear, into something even richer and create clothes that will make our customers even happier.”
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