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Trends in the food market according Mintel. What will change in 2025year?

Trendy na rynku spożywczym wg Mintela. Co zmieni się w 2025 roku?

The food industry stands before the breakthrough changes. The Mintel 2025 Global Food and Drink Trends report indicates four key trends, which will affect trading, production and preferences consumers. What changes are awaiting the market and how to prepare for them?

1. Fundamentals of nutrition: fewer ingredients, more values

The concept of “food as medicine” has changed fundamentally, since the market has appeared of weight-loss GLP-1 drugs, such as Ozempic and Wegovy. This phenomenon already is impacting on consumer choices and on perceptions of the relationship between health and food.

Consumers redefine the concept of healthy food. It is no longer only about fashion superfoods or functional additives, but about providing basic nutritional values in a transparent way.

Behind the trend are numbers:

  • 64% of adult Chinese gain knowledge about health care from information available on social media or on other  platforms with free knowledge.
  • 51 % of Australian consumers agree with theory, that good aging is, depends mainly on person living, including diet.

What does this trend mean for trade?

  • There will be increased interest in foods of simple composition, with clear information of protein, fiber and vitamins.
  • There will appear on the market more rich in nutrients products for people who follow short- and long-term diets.
  • Demand for products of low glycemic index, and monitoring of sugar level in blood will exceed the needs of people with diabetes.
  • The need

    to educate customers about basic nutritional values will grow.

Food gigant

maintains in category supplements diet

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Food gigant

is gaining strength in category supplements diet

2. Rebellion against rules: the end of concerns h2>

In the concerns of global crisis Mintel discovered, that consumers do not want to end with moments of pleasure. Insteadpromote specified food products and beverages as “guilty pleasures”, brands prefer now to encourage overcrowded consumers to delect eating with no remorse consumption.

Consumers more and more often ignore imposed standards for diet. What matters is the enjoyment of eating, and not restrictive rules.

Behind the trend are numbers:

  • 58% of consumers of sweets in Great Britain reported, that sweet products made in cooperation with other brands (e.g. beverages without alcohol) would be attractive to them.
  • 73% of consumers in the US agree with that it is good to be “average.”

What this trend means for trade?

  • More frequently the market will appear with unconventional products, for example. dessert variants of healthy foods, limited editions combining unobvious flavors.
  • The importance of the

    “comfort food” category in a modern design will increase.

  • Visible will be marketing campaigns based on acceptance of imperfection and

    encouraging to spontaneous choices.

Zalando diagnoses trends in fashion: modern

heritage and victorian decorum

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Zalando diagnoses trends in fashion: modern heritage and victorian decorum

3. Reaction chain – security supplies and new logistics

Disruptions in food supplies are becoming and frequent (m.among others through climatic changes and conflicts between countries), therefore the industry will have to diversify its sources of supplies. To do this – at times of widespread uncertainty – consumers are increasingly seeking information on the origin of products. Brands should expect that their activities will become and frequently analyzed. 

Changes climate and geopolitical uncertainty are forcing the industry to redefine purchasing and production strategies. Importance has both local, and global approaches to sourcing.

Behind the trend are numbers:

  • 73% of Italian adults want to know more about conditions for cultivation, suchsuch as type soil or climate laws.
  • 74% of adult French agree with that, that the effects of  climate change will have an impact on food and beverages, which are available in supermarkets (within their lives).

What this trend means for trade?

  • It will become important to diversify sources of supplies in order to depend on geopolitical and climatic problems.
  • Increasingly communication will be transparent communication about the origin of raw materials and the methods of production.
  • There will be development of local supplies, which will allow to reduce risks of commodity shortages.

4. Hybrid harvesting, which means combining nature with technology

Today’s consumers are divided in using technology in producing food. From one side they want modern solutions, from the other they feared modification of genetic or artificial ingredients. 

Success will come from brands, which combine modern production with natural approaches.

Behind the trend are numbers:

  • 52% of buying vegetables Americans, say, that they would choose in shops products modified in that way, to be more nutritious.
  • 40% of consumers in Great Britain would like to know more about people, who produce food and beverages.

What this trend means for trade?

  • Crucial becoming to build trust through education of consumers

    – , among other things. about the benefits of modern methods of improvement and production.

  • Producers

    and more often will decide on innovative solutions, for example. crops vertical or ecological alternatives totraditional ingredients.

  • Technologieswillbepromotedassupportfortheenvironment,for example.inreducingconsumptionofwaterandpesticides.

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contradictorydesiresconsumersdominatetrendsfuture.

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