Based on open market data, the EAmarketData agency has compiled a new annual TOP-200 of the strongest brands present in Belarus. The rating is based on an updated version of the methodology for assessing brand strength within the framework of The EA Brand Award and the sub-award The EAEU Brand Award (EAEU Brand Award).
The main requirements for a brand to be included in the rating:
- operates only in the territory of the country or its origin is connected with this country
- is not an international brand whose parent company is located outside the country (unless the origin of the brand is not related to the country)
- the spelling does not match another brand or company name that operates in the market under study
- does not belong to a government body, does not represent a political party or public organization
The EAmarketData Index is a comprehensive tool that measures the impact of a company's brand on the economy, public opinion and target consumer audience.
The main parameters that are taken into account when compiling the rating are:
Economic impact – weight 45%.
The indicator reflects the financial position of the company. The financial results of the company’s activities (revenue, profit, etc.) are taken into account.
Global mention – weight 36%.
The number of mentions of the company's brand in the online space.
Information demand – weight 19%.
Level of traffic to brand information resources.
Rating of retail chains in Belarus
place in the ranking
Brand
5
Euroopt
33
Three prices
38
5th element
40
Hippo
46
Santa
61
OMA
65
Crown
74
Mila
75
Mile
84
Green
89
Island of purity and taste
124
Neighbours
128
Good Leki
134
Armtek
186
Planet Health
189
Belpharmacy
Rating of e-commerce players in Belarus
place in the ranking
Brand
6
21vek
9
Onliner
10
Kufar
32
Deal.by
35
OZ
43
Av.by
45
103.by
58
Slivki.by
67
Realt.by
85
Relax.by
94
Imarket.by
98
E-dostavka.by
115
7745.by
121
Tabletka.by
The full version of the rating is here .
