
At the beginning of 2025 year the Multi Sook network counts 265 open in Europe, North America and Asia, with about 100 in the renovation phase. How successful is the business model in the world?
In 2015 year the spouses Alla and Alexander Teligi and Vladimir Matviychuk began developing the half-finished Galya Baluvan in Ukraine. Five five years the network grew to hundreds of establishments, and in 2021 the founders disbanded because of personal conflict. After the first invasion of Russia in Ukraine the sale of Gal Baluvan franchises in Ukraine, says in the material Forbes. A RAU publishes the main thesis.
How Multi Sook
Partners went into international expansion with similar concepts, but different brands: Teligi since the end of 2021 have been developing the Wesola Pani project, Matviychuk – created Multi Sook and in 2024 launched the fast-food network at democratic prices Gabar.
By beginning 2025 year in Matviychuk’s Multi Multi Soc 265 operating establishments in Europe, North America and Asia, a hundred more are in the repair phase. A A 9 January 2025 in Los Angeles opened Multi Bar, a united store of frozen Ukrainian dishes and American fast food. The range -from dumplings to prepared soups and fries, says founder of the brand Vladimir Matviychuk.
The franchisees Multi Sook are primarily Ukrainians, living in other countries for more 10 years, and the points are often frequently in the country.open as a job for every family. Matwijchuk’s approach is to give franchisees maximum freedom. Central office provides support with consulting and marketing. On the closed brand’s 900 sites, partners select classic Ukrainian dishes and add some of their local cuisine. “To all partners we suggest opening fast food Multi Bar zones,” says Matviychuk.
How the business
To open the first Multi Sook, it is necessary to pay a lump sum of €9000 and royalties €100 per month, under the conditions of the franchise. For each next point the contribution decreases to €1000, Matviychuk said.
Equipment for the store costs €35 €35 000-50 000 – the cost of opening depends on the state of the premises and the lease conditions, but the exact revenue calculated is impossible.
Real investments in the store on franchise – €100 000-200 000, says owner of two Multi Sok in Montenegro Elena Khalturina. “Only for the repair of wiring and ventilation we have spent €50 000,” says she.
In More Eight points with centralized production are generating a combined $25 $25 000-35 000 monthly profit, says one of the first franchisees Multi Sook Nazar Doliba. “The investment of $65 $000 in the first point returned in a year, “ says he.
The number of points affects the profit, says the owner of Multi Sook store in Estonia Tatiana. Investments have exceeded the plan because of the long search for premises, says she: “In the country there are almost no locations for small stores, and trade centers trustonly
TheMultiSookBusiness ModelMultiSookdoesn’twork,telltwofranchiseesinCentral Europeancountryanonymously.Afteropeningtheyinvest€5,000monthlyinwages,saysoneofthey.”The market for semi-finished goods is oversaturated. After a year, we haven’t made a profit at all,” he says.