TikTok Shop is raising its seller base commission fees in the UK from 5% to 9% from 2 September.
The changes come as the platform focuses on building the “marketplace of the future” by prioritising live commerce and shoppable content.
TikTok Shop is also introducing a “seller missions” programme, enabling UK sellers to reduce their fees if they create a “target number of TikTok live or shoppable videos”, Retail Week reported.
As part of the scheme, sellers can team up with popular creators on the app to achieve these goals, with TikTok Shop adding that the incentive will encourage sellers to grow their reach through live and shoppable videos.
Since its launch in 2021, seller fees on TikTok Shop have remained unchanged. The platform noted that its fees will “continue to be among the most competitive in the market” as it invests in improvements.
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TikTok also plans to launch a co-funded free shipping model on 4 September, enabling sellers to offer free shipping by sharing part of the cost. This initiative aims to increase order conversions by expanding the range of products available with free shipping for customers.
TikTok Shop UK head of operations Jan Wilk told the title: “We strive to provide the best possible experience for our sellers and buyers. This move enables us to invest further in building the marketplace of the future, including improved operations and services to help our sellers succeed.
“The sellers and brands that have the most success on TikTok Shop are those that engage with their community via live and shoppable videos, and we are confident our new initiatives to boost content creation will supercharge sales.”
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