- 4F continues its over 15-year presence at the most important sports events in the world and will dress another foreign national team – Ukraine – during the upcoming Olympic Games in Paris.
- This is the tenth national Olympic committee in history with which the Polish brand undertakes strategic cooperation.
4F will dress Olympic athletes from Ukraine
– We are glad that the Ukrainian Olympic Committee is joining the 4F sports family. This is a great honor and a great business opportunity for us, because we see great potential of this market in the future. The dedicated collection in which Ukrainian athletes will perform during the Summer Olympic Games in Paris will be made of modern materials, using the best technologies and in accordance with the latest trends. Using many years of experience in dressing national Olympic teams, we will provide Ukrainian athletes with clothing perfectly tailored to their needs. We believe that they will achieve many successes in 4F uniforms in Paris and will bring joy to fans in a war-torn country, said Igor Klaja, president of OTCF SA, which owns the 4F brand.
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OTCF develops 4F in Ukraine
The partnership with the Ukrainian Olympic Committee will support the development of OTCF SA's business in Ukraine. In Kiev, three franchise stores already operate under the 4F brand – in CH Respublika Park, CH Blockbuster and CH Lavina Mall. The company also plans to launch its own stores in the coming months. 4F products are also available to Ukrainian customers in the e-commerce channel at www.4f.ua. The brand is planning intensive marketing activities that will support communication, among others: Ukrainian Olympic collection.
4F will dress Olympic athletes from Ukraine, photo: mat. press
– The Ukrainian market is already one of the most profitable export markets for OTCF. Despite the war, we see enormous sales potential in the largest urban centers, as well as in the e-commerce channel. So far, we have cooperated mainly in the wholesale channel with our distributors, and the next natural step is to develop our own network – adds Igor Klaja.
The Ukrainian national team in 4F uniforms
The Olympic Games in Paris will start on July 26 and last until August 11. The 4F logo will be displayed on the uniforms of Ukrainian Olympians during all official ceremonies and events – including the opening and closing parades, as well as medal ceremonies. The cooperation of the Polish brand with the Ukrainian committee also covers a number of other international sports events, including the European Youth Olympic Festivals (EYOF) and the Youth Olympic Games (YOG).
– 4F brand equipment will not only provide us with comfort and convenience, but will also emphasize our national identity, which will be woven into the modern design of the Olympic collection. Ukraine is a strong country, and Ukrainian athletes will be worthy representatives of their country wearing high-quality outfits from a top manufacturer, said Vadim Guttsait, president of the Ukrainian Olympic Committee.
4F has been dressing Olympic athletes since 2009. In the years 2009-2023, the brand was the Sponsor of the Polish Olympic Committee, and during the last two editions of the Olympic Games in Tokyo and Beijing, it provided uniforms and accessories to the national teams of as many as 9 countries – Poland, Croatia, Lithuania, Latvia, Portugal, Greece, Slovakia, North Macedonia and Serbia.
In addition to cooperation with national Olympic committees and Paralympic committees, the 4F brand is, among others, a sponsor of the Polish Ski Association, the Polish Athletics Association, the Polish Speed Skating Association and a technical partner of the Polish Basketball Association and the Hungarian Athletics Association. 4F uniforms are worn by players of three PKO BP Ekstraklasa football clubs (Korona Kielce, PGE FKS Stali Mielec and Piast Gliwice), as well as all basketball clubs of the Orlen Basket Liga and Orlen Basket Women's League, and three-time winners of the volleyball Champions League – Grupa Azoty ZAKSA Kędzierzyn-Koźle . The brand ambassadors include, among others: Anna and Robert Lewandowski and Bartosz Zmarzlik. Currently, 4F products are available in 42 countries around the world.
