New premises at ul. Zakopińska 70 B in Krakow is located on the exit route from Krakow and has extended opening hours (from 6:00 to 3:00) and offers breakfast and a drive-thru option. The restaurant offers over 93 seats, including 33 on the terrace. Additionally, the restaurant will include amenities for the youngest: highchairs, coloring books and crayons, as well as places for cyclists and 16 parking spaces for guests with cars.
“As MAX Premium Burgers, we are constantly developing the menu, trying to provide the widest possible choice for all our guests. We are very proud that our efforts are particularly appreciated on the Polish market. We are proud that we can strengthen our position by opening another restaurant in this city," says Richard Bergfors, CEO of MAX Burgers.
The history of MAX Premium Burgers dates back to 1968, when Curt Bergfors and Britta Fredriksson opened the first outlet in Sweden.
Network results in Poland
MAX Poland's strategy for the coming years is to further increase its market share by opening new outlets, and in particular by building its own restaurants on plots owned by the company. In 2023, the chain opened 4 restaurants and had a total of 24 of them. For 2024, it planned to open two – in Poznań and Kraków.
The company's short-term investments in 2023 amounted to PLN 2.8 million. Profit at the end of the 2023 financial year is PLN 8.3 million (a decrease of 42.3%) and net sales revenues are PLN 220.5 million. Year to year, the company's revenues are higher by PLN 55.5 million (33.7%).
