What frustrates online shoppers the most? How can you improve the online shopping experience? Which social media are taking off as a sales channel? What benefits convince shoppers to click the buy button? These are the main trends in e-commerce according to a recent survey.
Annoyance over delivery and return costs
DHL surveyed as many as 12,000 online shoppers in 24 countries, charting the major e-commerce trends. One theme stands out: around the world, shoppers are frustrated with high delivery costs. 41 % of shoppers say they are even not completing their purchase if delivery is too expensive, so you risk losing customers as an e-commerce company because of delivery costs – the delivery company says.
Five frustrations
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