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Their sushi is sold by Żabka and Biedronka. They want to gain more recognition

Ich sushi sprzedaje Żabka i Biedronka. Chcą zyskać większą rozpoznawalność

Sushi4You is a brand of ready-to-eat sushi sets available in retail chains such as: Biedronka, Żabka, Dino, Aldi, Netto, Carrefour, E'Leclerc, Stokrotka and Polo Market.

The agency created the Brand Hero of the brand: Pandka Ruda, who is shown in advertising materials in various situations related to eating sushi. Pandka Ruda refers to the Japanese style of the brand.

The scope of the agency's work included, among others: preparing a strategy and developing a communication platform, working on the brand's visual identification and packaging design, as well as all activities related to digital communication, including support for selected social media channels (including TikTok).

The owner of the Sushi4You brand is Sushi&Food Factor.

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