On December 6 December the General Ceremony of Awarding Consumer recognition “People’s Mark” took place. The National Library of Belarus gathered Winners, Winners and Finalists of the Prize – companies and brands, which have earned the trust and recognition of their consumers.
“People’s Brand”
The People’s Mark is an annual Award that identifies the leading brands of consumer preference for a wide list of goods and services of mass demand, and the Premiums are a prestigious symbol of the people’s love and trust in manufacturers.
The Prize “People’s Brand” has no professional jury, and only consumers decide which brands can claim the high status of popular recognition. All Belarusians in the age from 18 years with voting questionnaires are widely published in the public republic and regional press, Internet resources Belarus and on the Prize website. In this year there were more than four hundred thousand responses to support those or other brands!
The forms didn’t have hints with the names brands. They contained an open-ended question: “Which brand do you think is the best in your category, which you prefer and are ready to recommend?” It is such a survey that allows the spontaneous knowledge and identify the leaders of consumer preferences.
From year to year the level of brand consciousness of Belarusian consumers is increasing: for many years in the recognition of consumers in the majority of nominations of the “People’s Brand” leading products andservices produced in Belarus. Customers have happily
gave their votes in support of domestic manufacturers, thereby demonstrating the
trust and love of their products, and this year is no
exception.
The Grand Prix Prize won the company “Savushkin product.”
