The turnover of the Sokolov jewelry holding in the first half of 2024 increased by 42% compared to the same period last year and reached 28.1 billion rubles.
Photo: Stankovskaya V./Retail.ru
At the same time, sales through the franchisee model increased by 59%, and sales through marketplaces by 53%. The growth of the wholesale sales channel by 38% is mainly due to the development of partnerships under the franchisee model. Since the beginning of 2024, the company has opened 42 franchises in Russia and the CIS countries, bringing the number of franchises to 210.
As the press service of the network said, the volume of retail online and offline sales of the company increased by 43% to 21.6 billion rubles. The average retail receipt increased by 10% to 8,179 rubles, and the total number of receipts in the retail sales channel increased by 30%. Online sales through its own mobile application and website, as well as through marketplaces, grew by 44% to 9.1 billion rubles, accounting for 32% of the company’s total turnover. Sales through marketplaces reached 5.1 billion rubles in the 1st half of 2024 (an increase of +59%).
Since the beginning of 2024, the company has opened 100 of its own stores in Russia. Taking into account franchises, the company's retail network by the beginning of the second half of the year consisted of 790 outlets.
In the structure of the holding’s revenue for the first half of 2024, 70% comes from gold jewelry – 19.7 billion rubles (an increase of 59%). Revenue from sales of silver jewelry in the first half of the year increased by 38% and reached 7 billion rubles. About 1 billion of revenue came from non-jewelry and leather accessories, pilot sales of which Sokolov launched in 2023.
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