Box diets are gaining popularity
We are closely monitoring trends and the topic of healthy eating. We are developing our offer, taking into account the expectations of our customers. A wide selection of convenience products is available online. Cooperation with the Body Chief brand will allow us to reach new recipients, but will also increase the attractiveness of the offer of ready-to-eat meals and will promote a healthy lifestyle – says Aleksandra Robaszkiewicz, Head of Corporate Communications and CSR at Lidl Polska.
Boxed diets from Body Chief in selected Lidl stores
– The cooperation involves daily deliveries of fresh dishes to selected Lidl Polska stores in Warsaw, Poznań and Swarzędz, and now also Wrocław. The Body Chief brand has made sure that customers can compose a set of diet dishes for the whole day or choose individual meals. An attractive, daily changing menu is a concept well-known in the category of diet catering, but it is definitely a novelty for many consumers who use the offer of convenience category dishes on a daily basis – says Wojciech Bławat, COO of Body Chief.
In selected Lidl Polska stores, a selection of Body Chief meals will be available. The meals have been divided into categories and include: breakfasts, second breakfasts, lunches, dinners and desserts. This will allow consumers to tailor their purchases to their individual needs and preferences.
