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Lidl and Biedronka are not the only ones competing for consumers
"Let the World Know Your Beer" is one of the largest events in the world of home brewing in Europe, and the joint initiative of the PINTA Brewery and Lidl Polska, launched in 2021, gathers hundreds of brewing enthusiasts. The idea of the competition is simple: an experienced jury, consisting of recognized beer experts, selects winning beers in four categories. The PINTA Brewery, inspired by these recipes, brews them so that they finally hit the shelves of Lidl Polska stores.
Craft beers, also known as craft beers, have been winning the hearts of craft beer lovers for years with their unique flavors and aromas. Produced by small breweries, they are created with passion and attention to every detail, which makes them unique and appreciated by the beer community.
In this edition of "Let the World Know Your Beer", out of almost 200 different beers, the jury selected only one in each category – this is how Hazy Pale Ale was born. The recipe of Filip Guilherme, an outstanding home brewer, won the hearts of the jurors, standing out in the Hazy Pale Ale 12.0-13.0°Blg category. This velvety hazy beer, intensely scented with the citrus aroma of hops, dominated the competition. From Monday, July 1, customers of Lidl Polska stores can try another winner of this prestigious competition.
Hazy Pale Ale is a beer that smells intensely of citrus notes, thanks to the new wave Mosaic® and Talus® Cryo Hops® hops, and its taste is multidimensional and crisp. The characteristic bitterness and citrus profile, with notes of grapefruit and white fruit, make the drink light and extremely drinkable.