On July 6, in the Victoria Gardens shopping center in Lviv (226 A Kulparkovskaya St.), the largest Ukrainian drogerie retailer in Ukraine opened a new format store, Eva Beauty.
This is the second such store for the chain. The first began work in the capital at the end of last year . What distinguishes Eva Beauty from regular branded outlets of the chain is its range of care products for the professional and luxury segments, as well as its emphasis on services and product testing capabilities.
The review of the new Eva Beauty store is supplemented with illustrations from the Facebook page of the managing partner of Retail.Pro Artem Retin .
“Eva has become an expert when it comes to care. But the transition of clients to professional products should be meaningful, because they need to be selected for specific personal needs. Therefore, we have introduced free services where, using modern equipment, you can determine the type and condition of your skin and hair, get advice from a specialist, and only then choose care,” said Vasilisa Petlitskaya, director of the Eva Beauty business area.
At Eva Beauty, a professional makeup artist will help you select shades of decorative cosmetics for free, which you can test or sign up for a full-fledged make-up. Products from different brands will be tested here. Self-makeup zones allow you to try a variety of decorative cosmetics. And some products can even be tried on virtually using the Visual by Eva augmented reality tablet.
In the perfume department you can take a special short test that will help you choose a scent based on your individual preferences.
You can also test Dyson and SteamPod styling devices at Eva Beauty. The store is the official seller of this equipment and the first retail point of sale of L`Oreal Professionnel and Matrix products in Ukraine, which were previously presented only in beauty salons, specialized stores for hairdressers and on authorized Internet sites.
The store has testing areas for toothbrushes, shaving machines and makeup brushes. A display of false eyelashes allows you to learn about the different types and easy-to-follow video instructions on how to use them. In general, the store’s assortment includes more than 7,500 items of goods, and thanks to tablets for ordering on eva.ua and the point for issuing online orders in the store, customers have access to more than 120,000 products.
The area of the new store in Lviv is 350 square meters. m. Unlike the larger Kyiv Eva Beauty, there is no beauty salon or master class area. However, in the future the company plans to open larger stores with all services. Further prospects for the development of the format depend on the availability of appropriate locations in top shopping centers in large cities.
