Lemana Pro ( ex-Leroy Merlin in the Russian Federation) plans to increase its share in the company’s b2b sales turnover from 30% to 40%, Kommersant writes, citing the words of Lemana Pro executive director Marina Fytova.
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It is expected that the market driver will be individual housing construction. According to Fytova, the Lemana Pro company also focuses on those who buy products on their own for further work. Experts also predict a decrease in demand for the purchase of housing in apartment buildings (due to a reduction in preferential mortgage lending from July 1, 2024).
In addition, the chain plans to increase the annual budget for purchasing Russian-made goods from 12 billion rubles. up to 22 billion rubles. Fytova believes that this will help partners invest in expanding existing capacities and launching production.
The top manager also noted that the share of private labels in total sales is 20%. Almost two thirds of these products are produced in Russia, the remaining volume is still imported from abroad.
“Today, 60% of buyers, before coming to a hypermarket, first select a product on our online display . Direct online sales are also growing , when the buyer goes through the entire process of selecting, purchasing a product and its delivery on the Internet. Now the share of such sales in our country is 10%, and judging by how online commerce is developing , this figure will grow,” she emphasized.
Currently, the retailer has 44 Russian suppliers, but by the end of the year their number could grow to 64.
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