
According to the Kantar Emor study, as compared with 2022 year the proportion of those who are able to save or invest more than half of their monthly income, has decreased six fold. If in 2022 their participation was 19%, then by the end of last year it had decreased to 3%.The largest part (68%) of Estonia does not save at all and does not invest or does it in minimal sizes – 10 percent of their income. “The results indicate that people’s spending has increased over the last two years . and income is not keeping up with them,” said Raul Allas, a research specialist at Kantar Emor. The proportion of those who save 11-20% of their income, also has clearly decreased: while one in five in the previous survey, now
it is one in seven. An overwhelming majority (64%) of Estonians consider savings important in the principle, while 17% save money only for a determined purpose. The most common principle of saving is to save what is left of income after paying expenses. Sixty-seven percent of people responded.” “However, 17 percent are those who choose a more strategic approach to savings and save a determined percentage each month. “They are larger than the average, in the younger age group, that is among people 16-34 years old, and also
among representatives of other nationalities,” Raul Allas added. The data is based on a survey conducted by Kantar Emor with a representative sample of all Estonians. The survey was conducted online from 10 to 17 October 2024 year. 1140 Estonian residents of 16 years older and older were surveyed. This is recurringThe survey, initiated by Kantar Emor, which displays
theawarenessandattitudesofEstonianpeopleonthethemeofinvestingandsaving.