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The owners of the largest in Estonia’s Estonia sports store chain have had a falling out

Владельцы крупнейшей в Эстонии сети спортивных магазинов поссорились

The founders of Sportland, the leading Estonian sports retailer, have had a dispute with its main owner, the largest British sports retailer Sports Direct. The result dispute has reached the court, wrote

Äripäev. Sportland

Outlet. Sportland Outlet. Photo: Margus Ansu / Tartu Postimees

The founders of Sportland, a leading Estonian sports retailer, have split with its main owner, the biggest British sports retailer Sports Direct. A resulting dispute reached the court, writes Äripäev.

Sportland International Group owns Sportland and Sports Direct stores in Estonia. Together with Estonian founders Are Altraja and Anti Kalle she owns the London registered company Frasers Group, formerly Sports Direct International, with annual turnover of 5.5 billion pound sterling.

Sportland and Sports Direct merged in 2013 .

From the Annual Report of Sportland International Group for 2023 financial year followed, that in the last year the company’s sales were 176.09 million euros, and profit – 6.6 million euros. In the same time it is evident that in 2022 the revenue from sales was 164.8 million euros, and profit – 11.1 million euros.

Sportland Group – the international retail group for selling sports and leisure goods, managing the retail stores Sportland, Sportland Outlet, Sportsdirect, USC, Timberland, Adidas and Under Armour in three countries Estonia, Latvia and Lithuania.

On December 11 December last year Postimees wrote that Sportland has revoked its general director.founders of Sportland, thanked the General Director for the work and explained that they have changed the areas of responsibility in the management of Sportland, to successfully recover from the long downturn in the retail sector of the region and be prepared for the recovery of the economy.

On May 29 May 2013 year it becameknownthattheleadingBritishretailerofsportinggoods,SportsDirectInternational,announcedanagreementto acquisition 60%majorityownershipofSportlandInternationalGroup.

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